Study Points Attitudes and Behavior What are attitudes How are they different from beliefs o Attitudes are favorable unfavorable indifferent or ambivalent EVALUATIVE reaction toward something or someone EX I like Johnny Depp o Attitudes are different from beliefs because they aren t evaluative EX His name is Johnny What were the sources of attitudes covered in class How does each source affect attitude formation o Attitudes come from Affect Cognition Behavior What is the mere exposure effect and what were the methods and findings of the study on it that we discussed in class o The mere exposure effect is when favorability increases with greater exposure to an object Develop pleasant association with stimulus stimulus must be neutral can t have any feelings toward the stimulus prior What is attitude polarization Know the studies methods and results from class o Attitude polarization attitudes become more extreme by convincing ourselves about this concept they are right EX you read an article that is pro choice and you are pro choice it strengthens your attitude belief bias When do attitudes affect behavior Know the studies that demonstrate that attitudes affect behaviors o Attitudes affect behavior when Attitude is strong Vested interest Accessible Measured at same level of specificity Other influences on behavior minimized o Study LaPierce o Study Regan Fazio Traveled with an Asian couple Expected anti Asian attitudes would produce discrimination yet the vast majority of hotels allowed them to stay Wrote hotels months later asking if they would accommodate Asians 90 of hotels said no Housing crisis at Cornell Some student in permanent housing vs some in temporary housing Both groups had negative attitudes toward housing crisis Group that acted upon it those in temporary housing Temporary housing people ACTED UPON THEIR ATTITUDE because they were directly affected o Study Fazio Williams 1984 election Reagan vs Mondale Measured how quickly people rated their candidates 4 months later who did you vote for Quicker responses more accessible What are implicit and explicit attitudes and how do they differ Is it possible to have opposing implicit and explicit attitudes DUAL ATTITUDE MODEL Implicit Explicit attitudes o Explicit attitudes controlled and conscious evaluative responses EX I like Johnny Depp o Implicit attitudes automatic and non conscious evaluative responses Measuring implicit attitudes IAT Task was much easier when we were able to associate positive words with flowers and negative words with insects than when associate flowers with negative words and insect with positive word o Implicit attitudes measured by reaction time accuracy
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