UT
RTF 305 -
Notes
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market ownership structures vertical integration horizontal integration cross ownership monopoly oligopoly duopoly These are important strategies to keep your marginal cost down vertical integration horizontal integration Classical Hollywood Vertical Integration example o Hollywood would make the movies distribute them and exhibit them o The media ex movie will go through all these stages until they are good enough to profit from o Objections It is a monopoly The company owns the media through all the stages of this process Horizontal monopoly you will own every possible way of owning that product
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