pro social consequences o Sometimes they backfire For example Nancy Reagan showed that an egg is your brain and dumps the brain into a frying pan It backfired and people on drugs said haha it s my brain o Don t drink and drive ads Dora the explorer she creates a positive image of Hispanics o Sesame street edutainment and Dawson s creek strong effects limited effects 1 The Camel ad is a strong effect Do we really want to smoke 2 Limited Effects maybe the kid was drawn to smoking anyways The ad might have intrigued their curiosity but might have not had that much of an effect hypodermic needle magic bullet o We inject propaganda or an ad into your head and there it is o You aim the message at somebody it hits them and it had an automatic impact o Media have direct and powerful effects o German anti Japanese in WWII campaign poster we need to be vigilant from the danger of these people Or things that were sexual Rita Hayworth movie which was censored at the time
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