New technologies and concentration satellites CapStar Clear Channel Suddenly you didn t have DJs You would bring in automated music nationally You could argue that those were of higher quality than those that were programmed locally This was a blow of localization less of it Sometimes there were accidents Ex locally they would call the radio station and they get them to announce what could be done about the accident and there was nobody there For example if there was a flood no one could help because the radio wouldn t talk about it because it wasn t local anymore One reason FCC wanted localism is to make sure it is responsive to local interest and needs like that Huge wave of nationalism was formatted and worked against the FCC upsurge Clear Channel was already begun to realize that they over reached To what point is horizontal integration rational To what point do they over reach Do they own too many stations that they aren t actually profiting Few years ago clear channel was tired of being criticized When they made political donations they were criticized After 9 11 they made a choice of songs not to be played They were getting a lot of political flags and political stances and began to worry about the bad PR they were getting and also began to realize maybe they have over reached and owned many stations so they sold about half of them They see urban hip hop and rap rhythmic R B formulated around African American music since 60s They have sports stations old stations for adult music aimed at older people Celine Dion A lot of country music different flavors classic oldies rocks channels Spanish religious
View Full Document
Unlocking...