deregulation of ownership telecommunications act of 1996 horizontal integration ownership clear channel The current trend tends to be towards limiting the rules to who can own the watch So reduction of rules and regulation regarding ownership True around 1980s Also under President Clinton in 1996 more cross ownership at the local level more horizontal integration Example clear channel after 1996 was permitted to buy up over a 1000 radio stations even though it ultimately realized it couldn t actually manage all of that many stations in a profitable way The new rules permitted them to go to some degree of access of horizontal integration to a point where it wasn t even profitable to them anymore telecom act of 1996 what it did It relaxed the restrictions on the number of media that a company can own it relaxed cross ownership could you own a newspaper and a television station in the same local market It relaxed barriers on industries like telephones cables competing with each other It began to rely on competition among different media to be able to avoid regulation in the future The media are competing with each other even if it s competing across media platforms
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