Media Now Recent survey of UT college students o Top 5 media used internet TV cell phone MP3 Player and computer offline o Internet is preferred medium for news and to pass time over TV o 90 have downloaded music from the internet o 60 often watch TV shows over the internet o film watching via internet rising fast on computers and iPad slate devices TV has to be very carefully defined Convergence means converging two media into one medium Media Users or Creators People create media now with computers smart phone Personal media like a video blog can quickly be spread widely Unpredictable consequences Personal vs professional difference can blur either on purpose or accident Shift from who creates media to who consumes it People had to be professional to create something professional Now people create media with computers People on laptop usually do better than people on People are watching unprofessional rather than cell phones professional media Our current activity is as current creators of media with these kinds of small scale media How will we focus on the professional media when millions are focusing on the personal videos
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