music as product object of consumption ex Hype talks about runge rock coming out of Seattle How a new genre of music within rock got marketed got communicated with a lot of people became object of fan and consumers 2 Ex Nervana trying to produce their own music The grunge movement Shifts our focus from producing to listening We find new musicians want to change something but also want to make money so we find music industries that want to pull them in and co opt what they are trying to do We end up using famous music like the Beatles revolution supposed to be about political movement but used it for Nike shoes We have a big impact about democratizing production by making it easier and easier for more people to get back into producing music centrality of music to film Nitching film TEACHER wanted to be a scriptwriter Darth Vadors theme from Star Wars goes all the way back to Opera and leitmotifs You hear a sound theme that announces a character coming on stage that is connected to that character Balswore from star wars layers theme Very triumphal music that announces victory at end of movie Steven sequal For action music John Travolta in movie dancing in pop fiction You can use music with all different types of things dancing fighting etc
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