cultural studies We want to think how stuff are conveyed How hegemony or ideology can be changed Economies of scale who are the powerful actors how are they vertically and horizontally integrated Video 1 Stereotyping Gender Media Text in the ways that we study media there has been a trend that is analog to reading What the writer of the text intends We use text as a short hand as a variety of media ex tv print etc We use text as a shorthand for content The importance of being able to think critically We are like the fish in the sea media We are uncritical thinkers of the media We have taken media as our natural environment we don t think about it Example a fish It is a way to denaturalize media In order to take media apart it really helps to put media at a critical distance Take things that you always saw likeable and fun then open it up to critical scrutiny
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