That then becomes powerful in the industry because the film industry and film producers know that they wanted to get most of their movies under the NC 17 This is a case where industry self regulation has some real impact Filmmakers are consistently looking at the criteria of each rating and trying to figure out how to get the rating they want And there is a lot of external pressure to do this advertisers the audience and the advocacy groups Number of people push other people into the media to self regulate or they will be regulated types of media regulation technical standards lessig We have the same issue with self regulation with official government regulation when it comes to technical standard It comes into the regulatory process because sometimes an industry won t self regulate like handing out internet addresses There is a fight with UN and US over who is going to regulate and be the one to allocate domain names and internet addresses Who sets the technical standards In some degree there has been a tradition of government bodies and industry groups working together on them Lary Lessig says that we need to be certain sometimes about certain types of things like the way technology internet shapes our behavior maybe we should regulate that politically Maybe congress should be involved or the FCC or someone who represents different interests rather than one or two industries Maybe we should have political regulation of something s that are only at this moment regulated technically
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