RCA CBS FCC RCA think maybe in order to sell radio you have to have something to say What is the content going to be So they launch National Broadcast Company and they began a competition Because William Paley became an owner of CBS came from an entirely different point of view He wasn t a technology guy like Westinghouse He was a guy whose family made and sold cigars he was one of the very first advertisers he saw the potential for selling stuff on the radio and then began to realize maybe it was a better business to own a radio network and be the guy selling the ads for them rather than the cigar company buying advertising kind of stuff on the radio Maybe there was more money to be made in this new medium Another great man but with a different vision RCA ultimately had enough stations for two networks and the FCC Federal Communications Commission decided that it wasn t really in the government s interest or in the public s interest particularly to have two networks owned by the same company America s view is that competition is good If too many things are under one company that is not going to be in the public s interest Chapter 2 monopoly and dangers of monopoly If RCA had an effect on monopoly the only two existing networks what would that have meant They could have raised their prices and not programmed everything and not move along technology as fast as would have the competition so U S govt intervened to create competition Associate Broadcasting Company
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