Political Economic Theory Power Ideology Hegemony Ideology Media and Power Pay attention to Croteau and Hoynes reading Most people react to ideology pretty badly most say they don t have ideology Everyone has something to do with ideology everyone has ideology Our way or acceptance of the economy is in some way a sort of ideology we are comfortable with it s an ideology that we like it is something that feels so normal that we don t even think about it Ex market economy is a good thing Ideology something you come to accept without knowledge something that helps your life for you helps you decide who to vote for what to do what s right and wrong etc Idea of market economy has become more pervasive Media should be commercial Media are keys sites for disseminating and distributing these kinds of ideas Images for Mad Men They are important because when they first came out they were accepted because people thought of them as core American values Bringing back the values and ideas of the 50s
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