lessons from history we think we can learn things why history we think the history can teach us cautious ways to predict what may come up Technology changes Guttenberg press really revolutionary impacts then Steve jobs showing off the iPhone Technology changes and when it does it allows for new things to happen Guttenberg press looks very primitive by modern standards allowed the first mass printing and production of media ex Books broadsheets newspapers magazines Earlier genres ex bible Quran that have already existed pieces of art carried over into the book When technology changes it enables new things to take place key things like how entrepreneurs gov non profits all people who might get involved how they take a new technological possibility and run with it But one thing we discovered about how they do that is that tend to work initially in recycling and readapting some of the stuff we already know about Ex steve jobs holding up the iphone but the iphone itself doesn t change all the content immediately For one itunes map e mail programs are there We are looking at a lot of things that we already know how to do We knew about music maps and e mails So his new technology builds on previous knowledge Even though people come up with organizational and technological medium breakthroughs we do find a tendency for certain previous content patterns to reoccur
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