cultivation o Catharsicsm is intuitive cultivation is not o They looked carefully at TV to see what is the dominant content Do we in fact have a hegemonic representation of what sexuality should be Gender Racial images Or simply how do people behave when they are in high school o Bowling for collingbide third example it raises the video game issue o It only works if the portrayal of society or people in it is pervasive hegemonic across media cultivation o There is a section in bowling for columbine that raises the question how the exposure to media cultivates a world view that is consistent with the mediated world o Ex George Gurbner o He looked at examples of old people thinking they are victims but instead they were less likely o Bowling for columbine people tend to be afraid of inter racial violence because they see it on the news o Inter racial violence is interesting to the viewers o Michael Moore in Bowling for Columbine he shows a producer who does shows about cops and criminals The guy frequently shows inter racial violence A black man without a shirt on is running around the street and the camera shows this guy running away from the police Violent black criminal o Why do you show black criminals so much Why not white Well maybe if they take their shirt off and run down the street that would make good TV o The local news and TV programs are focused a lot on black white violence and a little bit on black brown People won t visit some parts of LA because they are afraid about the gangs Even though statistically both are rare o We have locked in a fear of violence
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