UT
RTF 305 -
How Media Industries Work
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Week 2 Video 1 How Media Industries Work Understanding Media Industry is going to be part of a whole interaction going on depending on ones critical media perspective Some scholars argue that the industry is the most important part of how media functions Mass production and distribution First copy costs a lot Blockbuster films Marginal costs When you think of mass production you need to think about how much it costs to make one The first of anything costs the most the next one becomes cheaper and so on We get a marginal cost that comes near to zero with digital media
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