Horizontal integration The same company owned many different radio stations billboards tickets and what was being promoted on radio stations Allowed them to control the market ATT did that to be able to compete with Verizon or Sprint Horizontal integration like this occurs when there is low marginal cost Conglomeration Conglomeration is similar to cross ownership A major company becoming bigger and bigger It goes beyond vertical integration ex I do all different sorts of media that relate to movies or etc The Comcast empire HIS FAVORITE EXAMPLE D Compcast Empire own USA SyFi etc It doesn t matter what type of company you are you may own different types of media such as action comedy adventure music etc Broadcast Telemundo for people not interested in English language Digital fandango and hulu are different but under the same company
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