music as social experience music as a form of democratic experession We always use music to make a message and bond people together Ex left Star strangles banner Music is powerful something we use to mobilize people We can send out conscious messages Ex 2008 election what helped mobilize his campaign was Black Eyed Pees video William made a video that expressed the hope that Obama will change everything music as social experience music as source of imagined communities building of cultures and identities Music is a way we imagine ourselves as a community beyond our mediate circumstances Ex people on bus listening to something different contrasted to William video for the Obama campaign that got millions of views became a phenomenon that everyone talked about on the news lived in the campaign It became news Started out as a small scale news medium on youtube and became a massive phenomenon on youtube and then a mass media phenomenon through TV Pulled together an imagined community that supported Obama Lower left large Hispanic community in US Same with hip hop with African American community
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