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Commercialization Downsides of creating media tend to create media that is explicitly designed Are we becoming more concerned about consumption Ex Supersize Me Implications on how we spend our money and health effects Concept 6 How do media practices affect media content and audiences Week 2 Video 10 Media Practices Gatekeeping agenda setting and framing gatekeeping agenda setting framing These help create a sense of hegemony 1 Who gets to decide what s visible in the media We get to see this in maybe the president or head corporations An editor or producer decides at a technical level There are different levels of gatekeeping Gatekeeping plays differently in different types of media or industries 2 News typically what are we promoting for people to think about The most trusted is Jon Stewart on the daily show The president usually sets the agenda for politics and news Powerful role of the media is putting something on the agenda 3 John Kate Framing how we think about the family Ex racism by framing


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UT RTF 305 - Commercialization

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