o Who goes to 3D who goes directly when they come out to buy an ipad o Diffusion of innovations goes way back to Iowa and which farmers adopted new crop and new idea early and go adopted it late How did you communicate with people if you though you had a better kind of seed corn that people ought t want o Ex Apple they have a marketing plan in mind about who adopts a new idea first when making a new iphone or ipad and who comes in last o Ex Sony corporation pushing 3D really hard is trying to figure out of who is going to jump on this first o For those people who don t have that much money and are not eager to buy the latest gadgets when do they come into this process o How this works who has access to all this information Who hears about it first Includes the strategies of film o Ex plasma thin screens people were holding back o People wonder if they have enough money to do this o Normal distribution curve people may have extremes to either end and some people concentrated in the middle o Ex e mail people will say oh cool I gotta have that or Innovators like Steven jobs William Gates and Sony who get something that isn t useful yet and figure out how to use it or early adopter who tend to hear about stuff from friends news etc Innovators 1000s and early adopters would have been 1000 o Early majority people who do have the money to play with things and have the interest but not that tuned into it Reduces cost of the product movies can be watched on different media streams 400 o Late majority come in after sister family members etc have one They aren t paying attention to the media Maybe I should get a TV or use the Internet everyone else is doing so 100 o Laggards the last people The people who do not have a TV DVD or Internet yet
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