Ideology and Power fixes meaning o Power and ideology attempts to fix the meaning of images and language o Because the fixing of meaning cannot be guaranteed it can be unfixed it can be loosen and fray o The relative openness of meaning makes change possible o Meaning can only be changed because it cannot be finally fixed o Black men violent criminal barbaric Contesting Stereotypes Positive images o Stereotyping fixes the meanings that are given to groups o The limited images of black men effect how the society perceives black mean in the real world o Images produce knowledge about the world o Contesting stereotypes means increasing the diversity of images in the media o Diversity opens up new possibilities of identity o The politics of the image ex Bill Cosby o Positive representations negative field of stereotypes and you try to intervene in it to represent the negative group in a more positive way You try to reverse the stereotype
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