media in everyday life o Nokia figuring out who are the last people to buy the products and trying to fix it Organizing day to day routines o Politics of the living room when you get a TV where does it go o Ex Back to The Future person goes back in time watching TV with his mom People looking at him like YOU HAVE 2 TVs o Idea of what goes where reception theory o There are two intuitive effects being influenced by media or not being influenced o What is your own experience and how did that affect its influence Does media have affect on people o Greater amount of power in the activities of people reception theory o Ex Dallas in U S might have meant something to Texas might have meant something else to Boston etc o Russian immigrants from Israel interpreted differently from other places from the middle eastern Israels
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