Why we study the history of media Ex think about feature short films that you watch on your phone a bit different from laptop screen or television screen or cinema All is as a pattern with new media and we will soon see a wide spread massification of large media Guttenberg press massified access to the Bible protestant movement enables literacy political revolution with newspaper Diffusion of very wide scale creation of new media etc IT IS A CYCLE Large media breaks down into nitches First produce for large audience then for nitches specific segments you want to reach Industry changes over time for example iPhone carrying essence of iPod and cell connection We can see the radio and music industry impacted maybe TV as well If you are heavily invested in an industry how do you adapt to others when new technologies come along Regulatory invention also in pattern For example new music brings protests from religion interests What happened when radio cable comic films came in All had regulatory inventions We think history helps us anticipate future changes HE SAYS EXACTLY AS POWERPOINT For example Telsar 50s it was a huge thing Songs came out about it It made satellite TV possible What could we do with that TV traveled further and faster and suddenly we can put up a lot of channels Satellite channel also contributes to the Internet
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