Introduction to PsychologySlide 2Slide 3Atkinson-Shiffrin model (1968)Slide 5Slide 6Slide 7Slide 8Slide 9EncodingPeripheral processingCentral processingSlide 13Slide 14Slide 15Slide 16Slide 17The Case of Clive WearingIntroduction to PsychologyClass 13: Memory 1Myers: 257-279July 10, 2006Overview of the chapterEncoding + Storage + RetrievalTypes of memoryTypes of information processingPhysiology of memory ForgettingFalse MemoryDefinition: The persistence of learning over time through encoding, storage, and retrieval of informationFlashbulb Memory: A clear memory of an emotionally significant moment or event - “Capture this!” - Photographic quality - Reinforced often - Not necessarily accurateAtkinson-Shiffrin model (1968)Three stages of information processingEncoding- Processing information in to the memory systemStorage- Retention of encoded information over timeRetrieval- Process of getting memory out of storageK 1 P7 Q 39 L SSensory memory: - Iconic (visual—words or pictures) - Echoic (auditory) - Immediate initial recording of sensory information Short-term memory - Limited - Working memory - Vision > Audition - 7 plus or minus 2 - 15-30 seconds unless rehearsed - E.g. Dialing a phone number Long-term memory - Virtually limitless - EnduringEncodingHow is the information processed?Central - High motivation, high opportunity- Effortful and reasoned, mostly by cognition - Attention to the message Peripheral - Low motivation, low opportunity- Automatic and unreasoned, mostly by association - Attention to other cues like attractiveness, musicPeripheral processingCentral processingto forgot supplies to but hurry store andoranges was a but oranges Jen the she and cleaning grocery went like apples chocolateinJen went to the grocery store to buy stuff like apples oranges chocolate and cleaning supplies but she was in a hurry and forgot the orangesMeaning- Nonsense syllables vs. real words- Strings of words vs. sentencesChunking- Organizing items in to familiar meaningful units- Mnemonics - HierarchiesThe role of rehearsalSerial position effects - Primacy - RecencyThe Case of Clive WearingWhat caused his amnesia?What type(s) of memory has he lost?What are the physiological changes in his
View Full Document
Unlocking...