Introduction to Psychology Class 22 Social Psychology 2 Myers 541 554 August 7 2006 Attitude A belief and feeling that predisposes one to respond in a particular way to objects people ideas and events So an attitude cognition emotion Remember that predisposition situation behavior Also see how attitudes behavior attitudes Measurement Explicit or Overt measures Self reports Bogus pipeline Implicit or Covert Measures Non verbal behavior Physiology e g Facial EMG BP Reaction times e g IAT Attitude change COGNITIVE CONSISTENCY No attitude change Marriage Person A Person B Diet Coke Viewer Celebrity COGNITIVE INCONSISTENCY Attitude change Marriage Person A Person B Diet Coke Viewer Celebrity Cognitive dissonance The effect of counter attitudinal behavior on original attitude Leon Festinger 1 is insufficient justification for a lie dissonance Participants infer that they must have liked the experiment resolution of dissonance In the process there is attitude change A Dissonance Classic 25 20 15 Reported Enjoyment 10 5 0 No Lie Lie for 1 Lie for 20 Routes to Persuasion Degree of elaboration Motivation high low Opportunity high low 1 Central high M high O So that is why he supports the policy in question 2 Peripheral low M low O Hm he is rather charming Social Influence Compliance Changes in behavior elicited by direct requests Obedience Change in behavior produced by commands of authority Conformity The tendency to change perceptions opinions or behavior in ways that are consistent with group norms Compliance Robert Cialdini Foot in the door 2 step technique in which an influencer sets the stage for a real request by first getting a person to comply with a much smaller request Door in the face 2 step technique in which an influencer prefaces the real request with one so large that it is bound to be rejected Obedience Stanley Milgram Cults and mass suicides War and violence Conformity Solomon Asch Group Influences Private vs public conformity Information vs normative influence Other effects of others on behavior Social facilitation Social loafing Group polarization Groupthink Role Playing Phil Zimbardo Stanford Prison Experiment Ethical issues Findings
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