CHAPTER 13I. CATEGORIZING TYPES OF INFORMATIVE SPEAKINGA. ContentB. PurposeSlide 5Slide 6Slide 7A. DEFINE A SPECIFIC INFORMATIVE PURPOSEB. INFORMATION HUNGERC. MAKE IT EASY TO LISTEND. EMPHASIZE IMPORTANT POINTSE. USE A CLEAR ORGANIZATION2. The body3. The conclusionF. USE CLEAR LANGUAGECHAPTER 13CHAPTER 13INFORMATIVE SPEAKINGI. CATEGORIZING TYPES I. CATEGORIZING TYPES OF INFORMATIVE OF INFORMATIVE SPEAKINGSPEAKINGA. ContentA. Content1. OBJECTS: Tangible (seen/touched) E.g. spider monkey, computer software2. PROCESSES: Series of actions that leads to a result. E.g. time management, process of aging 3. EVENTS: Notable event. E.g. 9/11, JFK’s death 4. CONCEPTS: Beliefs, theories, ideas, and principles. E.g. Catholicism, evolutionB. PurposeB. Purpose1. Description2. Explanations3. Instructions1. Straightforward, creates “word picture”2. Clarify ideas & concepts, “WHY?”3. Teach something in a logical, step-by-step manner, “HOW?”II. INFORMATIVE vs. PERSUASIVE TOPICSA. Informative speaking is noncontroversialB. Informative speaking is not intended to change the audience attitudes.III. TECHNIQUES OF INFORMATIVE SPEAKINGA. DEFINE A SPECIFIC A. DEFINE A SPECIFIC INFORMATIVE PURPOSEINFORMATIVE PURPOSE1. Informative purpose statement–Worded to stress audience knowledge, ability, or both“After listening to my speech, my audience will be able to discuss the idea of dramatic structure.”–Specific verbs: Analyze, apply, list, perform, review (p. 401)2. Clear thesis–The purpose statement will lead to your thesis statement.E.g. “The 5 components of dramatic structure- conflict, rising tension, climax, resolution, and denouncement- are found in every effective form of storytelling. ”B. INFORMATION HUNGERB. INFORMATION HUNGER1. Def.: A reason for your audience members to want to listen to and learn from your speech.–Appeal to your audience’s needs!C. MAKE IT EASY TO C. MAKE IT EASY TO LISTENLISTEN1. Limit the amount of information you present2. Use familiar info. to increase understanding of the unfamiliar3. Use simple info. to build up understanding of complex informationD. EMPHASIZE IMPORTANT D. EMPHASIZE IMPORTANT POINTSPOINTS1. Repetition–Ineffective if…(1) you are redundant w/ obvious, trivial, or boring points.2. Signposts–Def.: Words or phrases that emphasize the importance of what you are about to say.“What I am about to say is really important”E. USE A CLEAR E. USE A CLEAR ORGANIZATIONORGANIZATION1. Introduction–a. Establish the importance of your topic to your audience–b. Preview the thesis, the 1 central idea you want your audience to remember.–c. Preview your main points.2. The body2. The bodya. Limit your division of main points to 3 to 5 subpoints.b. Use transitions, internal summaries, and internal previews.c. Order your points in the way that they will be most easy to understand and remember.3. The conclusion3. The conclusiona. Review your main pointsb. Remind your audience members of the importance of your topic to them.c. Provide your audience w/ a memory aid.F. USE CLEAR LANGUAGEF. USE CLEAR LANGUAGE1. Simple vocabulary2. Avoid
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