Slide 1Slide 2Slide 3Slide 4Slide 5Slide 6Slide 7Slide 8Slide 9Defining PurposeDefining PurposeDefining PurposeDefining Purpose General PurposeGeneral Purpose Specific PurposeSpecific Purpose Thesis StatementThesis StatementDefining PurposeDefining PurposeDefining PurposeDefining Purpose General PurposeGeneral Purpose 3 Basic Options3 Basic Options To EntertainTo Entertain To InformTo Inform To PersuadeTo PersuadeDefining PurposeDefining PurposeDefining PurposeDefining PurposeSpecific PurposeSpecific PurposeExpressed by purposeExpressed by purpose statementstatementReceiver OrientedReceiver OrientedSpecificSpecificRealisticRealisticDefining PurposeDefining PurposeDefining PurposeDefining PurposeThe Thesis StatementThe Thesis StatementCentral Idea of your Central Idea of your SpeechSpeechDelivered directly to Delivered directly to audienceaudience What do you want the What do you want the audience to remember?audience to remember?Audience AnalysisAudience AnalysisAudience AnalysisAudience AnalysisDefinition:Definition:An examination of certain An examination of certain pertinent characteristics pertinent characteristics of your listeners – when of your listeners – when planning a speechplanning a speechAudience AnalysisAudience AnalysisAudience AnalysisAudience AnalysisAudience TypeAudience TypePassersbyPassersbyCaptivesCaptivesVolunteersVolunteersAudience AnalysisAudience AnalysisAudience AnalysisAudience AnalysisAudience PurposeAudience PurposeDemographicsDemographicsNumber of PeopleNumber of PeopleGenderGenderAgeAgeGroup MembershipGroup MembershipAudience AnalysisAudience AnalysisAudience AnalysisAudience
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