Ten Ways To Promote Your Business With Social MediaWhat is Social Media?Viral MediaCommunityFollow Your TrailOptimize Your ContentBecome An ExpertAggregate InformationEngaging with customerBreaking NewsBuilding IdentityArranging EventsConclusionAuthor: Robin GoodPresented ByPearlDavidAaronTen Ways To Promote Your Business WithSocial MediaWhat is Social Media?''Social Media Marketing (SMM) combines the goals of internet marketing with social media sites such as Digg, Flikr, Myspace, YouTube and many others.”-WikepediaTen Ways to leverage social mediaViral Media CommunityFollowing your trailOptimizing your contentBecoming an expertAggregating informationEngaging with your customersBreaking newsBuilding identityArranging eventsViral MediaSharing your pictures, video and audio can work to your benefit.1.Make sure your content has a niche appeal2.Make sure it’s easy to shareCommunityJoining and building communities in the world of social media. - Blogs - Social Network Services Allows users to set up user profiles, befriend one another,share media files,discuss common interests in user forums, and take part in other community features together.Follow Your TrailKnow what's being said about you, and how to turn it to your advantage.If someone writes a positive review…-Thank them by email.If someone writes a negative review…-Respond constructively to their thoughtsOptimize Your Content•Easy to Share•Great Titles to catch readers eye•Short and to the pointBecome An Expert•Gain Respect•Contribute information to your Community•Use other sourcesAggregate Information•Information related to your business-Relative to your product•News Links•Web videosEngaging with customer•Create forum on web page or blog•Contribute to other blogs in your nicheBreaking News•More news is good news•Keep updated news on your industry or niche market-RSS feed-Subscription news wire-Your own research•Others will link to your site and check it more frequentlyBuilding Identity•Strengthen your online identity by-Web Blogging-SNS servicesMyspaceFacebook-Youtube channelUpload your own videosAggregate existing online videosArranging Events•Finally, bring everyone together-Opportunity to meet customers-Customers meet each other•Organize a live event-Real World-OnlineConclusion•Social Media Marketing is rooted in engagement-Audiences are rapidly changing into participants-Customers into community members•Key is to enjoy the immersion-Engaged customers are good customers-Can become product evangelists & do the work for
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