WOODBURN OUTLET MALLSlide 2Income Statistics-Woodburn CCDWhere People are Coming from…Who is shopping here?Why shop here?Promotional EventsAthletic Retail StoresSlide 9Slide 10Slide 11Slide 12Slide 13Apparel RetailersJones New YorkBanana RepublicCalvin KleinLiz ClaibornePolo Ralph LaurenWhat these Retailers have in common:KitchenwareEmeril & Iron ChefSlide 23Slide 24Slide 25Slide 26Slide 27Slide 28Slide 29Slide 30Slide 31Slide 32Slide 33Slide 34Specialty StoresSTRENGTHSWEAKNESSESOPPURTUNTIESTHREATSExpansionsResourcesWOODBURN OUTLET MALL Jose AyhllonMichael Hunter Ryan Kline Lindsay McCollumLinzie Ness James SodiniPoint of Indifference….Income Statistics-Woodburn CCDMedian household Income $28,800Median Gross Rent as a percentage of household income (27.2% * 28,800) -$ 7,833 $20,967 Average household size (3.2) needs(food, clothes, etc) estimate -$25,000 ($ 4,033)Where People are Coming from…Who is shopping here?FamiliesTeensSeniorsIncome above $30,000Why shop here?•Potential Savings•Number of Vendors•Traffic Jam•Not much to do in Oregon!Promotional EventsAthletic Retail Stores •Big draw for the outlet mall.•Directed to the younger more active crowd.•Nike and Adidas are the reason a lot of people go to Woodburn.•Wood burn has five main athletic outlet retailers•Just Sports•Factory Brand Shoes•Puma•Adidas•NikeJersey’s, Hats, Team Apparel.Teens, and Middle Age.Expensive.Tough LocationName Brand, Cheap Shoes.Tucked Away, Large Store.Only Shoe Store at the Outlet.Old School, Throw Back type apparel.More Fashionable than Functional.Good Location.Not a big draw.All Sports Apparel and Shoes.Original Store, Big Draw.Good Prices, Good Selection.All Sports Apparel and Shoes.Good Draw for mallTargets almost everyone.Location is good for other stores.Apparel Retailers •Jones New York •Banana Republic •Calvin Klein •Liz Claiborne •Polo Ralph LaurenJones New York Customer Profile: WomanAges: 35-65Lifestyle: Career minded, sophisticated womanIncome: upper class Jones New York features the sporty playful classic casual looks as well as its signature sophisticated casual wear for womanBanana Republic Customer Profile: Men/WomanAge:25-65Income: upper middle to upper classLifestyle: fashion forward men and woman who want affordable luxurious apparel“Delivering elevated design and luxurious fabrications at approachable prices, Banana Republic has been credited with helping make runway style more accessible for millions of customers.”Calvin Klein Customer Profile: Men/WomanAge:17-30Income; middle classLifestyle: Young adults who want affordable yet fashionable apparel and accessories.“Calvin Klein collection is the most prestigious and luxurious brand, setting the tone of elegance and modern sophistication for all of the other Calvin Klein brands.”Liz Claiborne Customer Profile: WomanAge: 30-75Income: middle class to upper mid. classLifestyle: woman in careers and who want to look classic and not too trendy. “Liz Claiborne Inc. designs and markets an extensive range of women's and men's fashion apparel and accessories appropriate to wearing occasions ranging from casual to dressy.”Polo Ralph Lauren Customer Profile: Men/WomanAge: 20-75Income: middle to upper classLifestyle: preppy, classic adults who enjoy casual relaxed yet quality apparel“Polo Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances.”What these Retailers have in common: •Anchor stores•Fashion conscious middle to upper class shoppers•Large brand equity•All stores compliment each otherKitchenware•Le Creuset •Farberware •Kitchen Collection •Le Gourmet ChefEmeril & Iron ChefWomen 25-60(Soccer Moms)Men 25-55Target Market: Conservative Cooks“French cookware for real cooks”• Cast Iron • Stoneware• Silicone• Enamel on Steel• Premium Brand: BijouProducts:•Solid product for professionals•Location/Competition•Online presence•Cast Iron is the latest craze•Price•Color range“French cookware for real cooks”Strengths: Weaknesses:•Room for competition to enter•Advertising•Expand product variety•Target men“French cookware for real cooks”Threats:Opportunities:Target Market: Soccer Moms• Cutlery• Cutting Boards• Cookware & Barware• AppliancesProducts:•Product variety•Inexpensive•Brand equity•Scattered merchandising•Poor knivesStrengths: Weaknesses:•Similar retailers (Kitchen Collection/Le Gourmet Chef)•Wal-Mart•Employee education•WebsiteThreats: Opportunities:Target Market: Uncreative women• Gadgets• Appliances• Decorative•Bake ware• Cookware• CutleryProducts:•Product assortment•Complete solution•Excellent online presence•Gift cards•Majority of products are very low qualityStrengths: Weaknesses:•Woodburn competition is higher quality•Direct competition: Wal-Mart•Target men•Expand on quality brandsThreats: Opportunities:Target Market: Amateur ChefsProducts:• Gadgets• Appliances• Decorative•Bake ware• Cookware• Cutlery•Product assortment (Low-Medium Range)•Complete solution•Excellent online presence•Limited selection for professionalsStrengths: Weaknesses:•Le Creuset•Bigger chains (Kitchen Kaboodle, William Sonoma)• Expand on quality brands•H Reduce gadgetsThreats: Opportunities:Specialty Stores •Bose Factory Store •Your Northwest •Wireless Express •Vitamin World •Sunglass World •T-mobile •Shutterbug •Perfumaina•Perfect Look •Fossil •The cosmetic company •Woodburn Book OutletSTRENGTHS •Location •Large Attraction•Low Prices •Nice Bathrooms •Covered Areas •Not A Big Box •Family FriendlyWEAKNESSES •Location •Parking •Weather •No Public Transportation •Weekend Crowds •No Sit Down RestaurantsOPPURTUNTIES •Outdoor Heating/ Enclose •More Parking Lots •Shuttle Services •Restaurants •DaycareTHREATS •Super Wal-Mart •Costco and Target in Wilsonville •Malls such as Lloyds Center, Washington Square and Pioneer Place in Portland •Malls In other surrounding areas such as Eugene and SalemExpansions •New stores being added •Chico’s •White House/Black market •Guess Factory
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