OSU BA 495 - BRIDGEPORT - D200986

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OSU BA 495 - BRIDGEPORT

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Bridgeport VillageRetail Area AnalysisWhat to Indulge In….Bridgeport Village OverviewContinued OverviewThe PlayersSlide 7Slide 8Amenities & Added PerksSlide 10AccessibilityVisibilityWho is Living here?Demographic Profile (census data 2002)Slide 15StrengthsOpportunitiesSlide 18HistoryProducts OfferedSlide 21Slide 22ThreatsZ GalleryInformation…Slide 26WeaknessesOpportunitySlide 29Regal Cinemas at BridgeportThe Down LoSuper cool features!SWOT AnalysisSWOT Analysis cont…CompetitionOur Favorite Movies S.W.O.T of Retail AreaI-5 Retail Corridor GrowingSlide 39SourcesSlide 41Bridgeport Bridgeport VillageVillageSW Bridgeport Rd & SW 72nd AveTigard, OregonBA 495 Theresa Villano, Andrea Boitano, Katie Harrison, Andrea HolcomBridgeport Village Retail AreaRetail Area AnalysisNothing…To Something !Bridgeport Village Retail AreaWhat to Indulge In….Bridgeport Village Retail AreaBridgeport Village OverviewOregon's premier outdoor shopping, dining and entertainment experience unlike any other in Pacific NorthwestMAY 2005 OpeningReminiscent of an open-air European-style shopping experienceNation’s finest upscale retailers & restaurants. Bridgeport Village spans 28.6 acres 502,000 sq. ft. of retail, restaurant, theater, & office space10 miles south of downtown Portland exit 290 off I- 5 in TualatinThe new cinema finest in Oregono18 screens, 82,500 sq. ft., & 4,200 full stadium-style seats. Home to only Crate & Barrel & Z Gallerie between San Francisco and Seattle First “The Container Store” north of San Francisco.Bridgeport Village Retail AreaContinued OverviewFeatures the only in Oregon: California Pizza Kitchen, McCormick & Schmick's Grill, Tutto Bene Italian Cafe & Gelato Bar, Zao Noodle Bar.Events & Community Involvement:Trunk Shows, Health awareness month Celebrations, Concerts, Toy Drives, Grand Opening Celebrations, Santa VisitsBridgeport Village Retail AreaThe PlayersAnchors:Anchors:Borders Books & MusicCrate & BarrelRegal Cinemas Stadium 18, The Container StoreWild Oats Natural MarketplaceBridgeport Village Retail AreaThe PlayersRetailers:Upscale retailers such as:Ann Taylor Loft,Anthropologie,Banana Republic,BCBG Max Azria,Bella Casa,Carl Greve Jeweler,Coach,Coldwater Creek, Cole Haan, French Quarter Linens, Goodnight Room, J.Jill, Louie Permelia, Lucy, Oblation Papers & Press, Oregon Scientific, Talbots, Tommy Bahama, Via Lago Z GallerieBridgeport Village Retail AreaThe PlayersRestaurants:The new lifestyle center boasts award-winning restaurants including:California Pizza Kitchen McCormick & Schmick's Grill,Romano's Macaroni Grill, Pastini Pastaria, PF Chang’s China Bistro, SinJu Sushi, Tutto Bene Italian Cafe & Gelato Bar Zao Noodle BarBridgeport Village Retail AreaAmenities & Added PerksOffers unparalleled guest services and including:4-level parking garage 1,100 parking spacesConciergeokiosk in center courtyardoservices comparable to five-star hotel Valet Parking oyear-round for the convenience o$3.00 per car & Two Valet stations Security o24-hour professional securityo Trained in First Aid, CPR and AED Courtesy Shuttle & Package Carry-Out Service oCarry bags & drive to vehicle Grocery Drop-Off & Pick-Up Service. oshop for your groceries at Wild Oats, pay and leave groceries o“Drive-up in front with your Wild Oats-issued number hanging from your rearview mirror.) Wild Oats associates will grab your groceries from inside the store and load them into your car! “Bridgeport Village Retail AreaAmenities & Added PerksUmbrella Service Outdoor Sound System Outdoor DiningUnique shopping experience & AtmosphereoFire/Water FountainoItalian Gazebo & Village FeelItalian Kioskso Six located throughoutChildren's Play Area. Family Restrooms. oLadies' Lounge & Nursing RoomBicycle Racks owelcomes all cyclists with several bicycle racksBridgeport Village Retail Area AccessibilityI-5 to exit 290 Intersection of Lower Boones Ferry Road and SW 72nd Avenue.TriMet bus #s 36, 37, 76 and 96 stopping at the Tualatin Park & RideRegular Hours:Monday - Saturday: 10:00am - 9:00pmSunday: 11:00am - 6:00pmBridgeport Village Retail AreaVisibilityRed Arrow •Highly Trafficked Intersection Bridgeport Rd & 72nd•Not visible from freewayBlue Arrow•3 Easy Access EntrancesBridgeport Village Retail AreaWho is Living here? Tigard & 7-Mile RadiusBridgeport Village Retail AreaDemographic Profile (census data 2002)Customer Base:Population within 3 miles: 194,948Upper Crust Cities:•Tigard, Lake Oswego, West Linn, Wilsonville•Affluent Trade Area of PortlandWomen (all ages), Kids, & FamiliesWithin 7 miles :½ Population People make over $50,000 annuallyApprox. 30% have college degrees$7 million spent on household expenditures i.e. Apparel, Food, EntertainmentOn March 27, 1985, attorneys Rick Rosenfield and Larry Flax On March 27, 1985, attorneys Rick Rosenfield and Larry Flax traded in the courtroom for the dining room in Beverly Hills, CAtraded in the courtroom for the dining room in Beverly Hills, CACalifornia Pizza Kitchen is a leader in authentic California-style California Pizza Kitchen is a leader in authentic California-style cuisine cuisine There are currently more than 180 CPK's in 27 states and five There are currently more than 180 CPK's in 27 states and five foreign countries. foreign countries. Headquarters in Los Angeles, CA Headquarters in Los Angeles, CA Average Restaurant Size is approximately 6,000 square feetAverage Restaurant Size is approximately 6,000 square feetStrengthsStrengthsCookbooksCookbooksCPK CardsCPK Cardsstrategic alliance with Kraft Pizza strategic alliance with Kraft Pizza CompanyCompanyFundraisersFundraisersCPKids Programs for your school or CPKids Programs for your school or organization organization Large menu 8 appetizers, 29 pizzas, Large menu 8 appetizers, 29 pizzas, 11 pasta’s, 3 soups, and 13 salads11 pasta’s, 3 soups, and 13 saladsCurb side serviceCurb side serviceGood On-line presenceGood On-line presenceCateringCateringGood location within BridgeportGood location within BridgeportWeaknessWeaknessSmall waiting areaSmall waiting areaNot knownNot knownExpensive ExpensiveOpportunitiesOpportunitiesMore AdvertisingMore AdvertisingLarger

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