BLUEFLY.COMWhat is BLUEFLY?Slide 3Target MarketSlide 5Company HistoryThe Buzz on BLUEFLY“Why I BLUEFLY”What Doesn’t Fly with BLUEFLYWays to Fly HigherFly-SwattersSourcesBLUEFLY.COMKaty MullisTiffany McLayErin PetersonEden StollerWhat is BLUEFLY?“The Ultimate Hookup for the Fashion Obsessed”“…Bluefly features a dynamic design, superior customer service, and the most advanced search technology available through an online apparel store.”What is BLUEFLY?Online Off-Price E-tailer that Sells In Season / On-Trend:Designer Apparel (Men and Women)AccessoriesHome DecorTarget MarketWomen 25-49Upper-Middle and Upper Class, but still looking for a “bargain”Fashion ForwardTarget MarketCareer and Social-Life Balance ImportantRead Vogue, Harper’s Bazaar, In Style, etc…Watch Sex and the CityCompany HistoryEvolved from Pivot Rules Golf Apparel into Bluefly, Inc. which was Founded in 1991Initial public offering was on May 21, 1997Bluefly.com was launched in 1998The First Off-Price Designer Outlet Online“We always have to be nimble, fast and ready to turn directions on a dime. The “Fly” seemed to perfectly symbolize our objectives. The idea of "Blue" really came from giving the name a friendly personality....and thus, "Bluefly" was born.”The Buzz on BLUEFLYGeorge Soros Owns 75% of Bluefly, Inc.Offers 10,000 SKUs from 350 Labels85 Employees“Why I BLUEFLY”First E-Tailer of Discount Designer Apparel and AccessoriesLoyal Customer BaseWebsite Clean Design Easy to Navigate Successful Advertising and PromotionWhat Doesn’t Fly with BLUEFLYFinancial PerformanceYet to Show a Profit2005 Total Revenue $58.8 million2005 Net Income -$3.8 millionChronically low stock pricesHas so far avoided NASDAQ delistingCurrent prices under $1Ways to Fly HigherMore Diverse DesignersUp and Coming DesignersOverall Company GrowthPossible Expansion into Other Retail FormatsFly-Swatters Emergence of New CompetitorsYOOX.comeLuxury.comeBay.comBrick & ClickNordstromSak’s Fifth AvenueNeiman MarcusSourcesBluefly.comhttp://www.adjab.com/2005/09/12/cable-nets-reject-bluefly-com-ad/http://finance.yahoo.comhttp://hoovers.com/bluefly/--ID__53166--/free-co-factsheet.xhtmlwww.internetretailer.com/dailyNews.asp?id=16088Derby, M. (2004). Bluefly sets up shop outside web. Women’s Wear Daily, 188(114), 15-15.Dollarhide, M. Bluefly buzz bags shoppers. (2006). Incentive, 180(1), 10-10.Hawn, C. (2005). Bluefly swatter. Business, 6(9), 70-700.Hein, K. (2006). Marketers test line between porn and P.C. Brandweek, 47(33), 4-4. Moin, D. (2004). Bluefly founder exits. Women’s Wear Daily, 188(44),
View Full Document
Unlocking...