Big spenders get Nordstrom perksNordstromGoing Above and BeyondSlide 4Fashion Rewards ProgramSlide 6Slide 7Slide 8Bucking the TrendNordstrom Reigns Supreme!BibliographyBig spenders get Nordstrom perksAs if we needed another reason to shop Erika Baker Ryan BizonDave DaliskyNordstrom“Offer the customer the best possible service, selection, quality and value.”»John W. NordstromImage of being #1 in Customer ServiceHigh Quality Service Retailer, now moving to a Relationship RetailerGoing Above and Beyond•Looking to entice those who already spend more than non-Nordstrom credit card customers–Platinum Customers–"The customers in our rewards program already spend 30 percent more than those not in rewards, this should improve on that figure." »President of Nordstrom Credit, Kevin KnightGoing Above and Beyond•The idea is to hook in the upper-end consumer who drives the sales of an organization, and make them feel extra special•"It cements a relationship with a customer. It's just one, two or three more steps to really work more closely with that customer and to make their shopping a more rewarding experience." »Vice President, Macy’s NorthwestFashion Rewards Program•Multitiered Program –Level 1–Earn over 2,000 points on your Loyalty Card and receive a $20 gift certificate to Nordstrom–Points must be redeemed within one year –Each dollar spent equals 1 pointFashion Rewards Program•Level 2–Complimentary shipping –Invitations to private shopping events–Nordstrom on Call service for spending between $2,000 and $10,000Fashion Rewards Program•Level 3–Concierge service –Shopping packages –$200 bonus Nordstrom certificates for spending between $10,000 to $20,000Fashion Rewards Program•Level 4–Unlimited complimentary alterations–Access to "Red Carpet" events such as fashion shows •Runway fashion shows around the country –Personal shopping party –Additional $200 bonus Nordstrom certificates for spending more than $20,000Bucking the Trend•Federated Department Stores and Kohl's Corp. have sold their credit card businesses during the past few years•Due to upscale clientele (household income over $100,000) Nordstrom feels safe maintaining risks associated with their credit card businessNordstrom Reigns Supreme!•Nordstrom’s loyalty program has been on par with upscale department stores like Bloomingdales and Neiman Marcus, but their new rewards program is further proof for their dedication to superior customer
View Full Document
Unlocking...