Quiz November 28th1. __________ involves a face-to-face interaction with the consumer with the goal of selling the consumer merchandise or service2. Which of the following is typical of Retailer promotion (compared to manufacturer promotion)? Retailer promotion focuses on3. The gap ads we saw were probably designed to have a _____ objective4. This method of budgeting promotional dollars is probably the most common5. Who won this year’s version of dancing with the stars?Quiz November 28Quiz November 28thth1. __________ involves a face-to-face 1. __________ involves a face-to-face interaction with the consumer with the goal of interaction with the consumer with the goal of selling the consumer merchandise or serviceselling the consumer merchandise or servicea.a.AdvertisingAdvertisingb.b.Personal SellingPersonal Sellingc.c.PublicityPublicityd.d.Sales PromotionSales Promotion2. Which of the following is typical of Retailer 2. Which of the following is typical of Retailer promotion (compared to manufacturer promotion (compared to manufacturer promotion)? Retailer promotion focuses onpromotion)? Retailer promotion focuses on a.a.Product image Product image b.b.Specific productSpecific productc.c.Focused image Focused image d.d.Price and AvailabilityPrice and Availability3. The gap ads we saw were 3. The gap ads we saw were probably designed to have a _____ probably designed to have a _____ objectiveobjectivea.a.Long-termLong-termb.b.Short-termShort-termc.c.Profit Profit MaximizingMaximizingd.d.HolidayHoliday4. This method of budgeting promotional 4. This method of budgeting promotional dollars is probably the most commondollars is probably the most commona.a.AffordableAffordableb.b.Percentage of Percentage of SalesSalesc.c.Objective TaskObjective Taskd.d.ArbitraryArbitrary5. Who won this year’s version of 5. Who won this year’s version of dancing with the stars?dancing with the stars?a.a.Marie OsmondMarie Osmondb.b.Helio CastronevesHelio Castronevesc.c.Scary SpiceScary Spiced.d.Pick BPick
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