Slide 1Slide 2Slide 3Slide 4Slide 5General InfoSlide 7Slide 8Slide 9Slide 10Slide 11Slide 12Slide 13Slide 14Slide 15Slide 16Slide 17Slide 18Slide 19Slide 20Slide 21Quizno’sSlide 23Slide 24Slide 25Slide 26Slide 27Slide 28Slide 29Slide 30Slide 31SWOT AnalysisSlide 33McGrath’s Fish HouseMcGrath’s BackgroundCorvallis McGrath’sCorvallis McGrath’s Cont.Slide 38QUESTIONS???RETAIL AREA(K-Mart/Carmike)By: Steven Killian, Oscar Nelson, Tabitha Kastner, Binny Nguyen, Kelsey Hawkins, Aaron Gutierrez, and Dustin Guest.–Brand Recognition•Martha Stewart Everyday living–Home products From America’s most trusted guide to living•Thalia Sodi–Beauty, Passion & Style•Joe Boxer•Route 66–Stylish clothes/accessories for men/women & kids•Jaclyn Smith–For the casual, yet sophisticated women–Website #1 on Forrester–Superior Shopping ExperienceStrengths–Budgeting issues–Reputation•Not know for quality–Bums•Thanks to Safeway–Customer Service–Martha Stewart?Weaknesses–Merger w/ Sears•Sears Essentials–Safeway•Women shop for food, men look at sporting goods–Young Mom’s•KMART FocusOpportunities–Shoplifting–Economy –Customer ServiceThreatsGeneral Info•Remodoling in a year to a year and a half to be a “lifestyle” store•The Safeway is only two years old•Most of the customers are from HP before they go home•This store is smaller than the Philomath store but bigger than downtown•Well known name•Can try anything in the store, just ask first•Good atmosphere•Has a Starbucks•Online delivery•To out of the way for regular shopping by local residents•High prices•They just don’t do much businessStrengthsWeaknesses•Differentiate from the other local Safeways•Drive through for regular goods like milk, bread, exe.•K-Mart for non-food items•The other local Safeways•Winco, Albertsons, Co-OpOpportunities Threats•Inside the Safeway•HP discount, $0.25•A lot of HP traffic before work•Slow during the weekday but a lot of customers in the mornings and weekends•They should try to have the Starbucks be inside and a drive through/walkthrough window outside for quick pickupsAnalysisCarmike CinemasBackground Information Carmike Cinemas, Inc. started when Carl L. Patrick, Sr. and Michael W. Patrick acquired Martin Theatres in 1982 Carmike Cinemas target markets are small to mid-sizes communities with a population of 50,000 to 250,000 residents Carmike’s mission is to be the sole or premiere theatre with in the communities Today Carmike Cinemas operates 2,229 Screens291 theatres in 36 states Corvallis has the only Carmike Cinemas in the state of OregonSWOT Analysis StrengthsLocationParking LotCustomer ServiceCommunity Relations WeaknessesCash Only TheatreLocationOpportunitiesDebt cards and Credit CardsOther Community EventsThreats Regal Entertainment Group (don’t consider them a threat because of their customer service and movie selection)•Carries over 7,000 brand name products–Office supplies–Furniture–Computer stuff–Business Services•Everyday low prices on school supplies•Features:–full-service copy center–UPS Authorized Shipping Outlet. •Main focuses:–Small businesses–New businesses•Easy Button–http://gfx.dvlabs.com/klipmart/campaigns/sta001/easy_button_orig.html•Traffic Flow–HP–Downtown–Albany•Nearby Retailers–Jack in the Crack–Safeway–Kmart•Rewards Card–www.StaplesRewardsCenter.com •No Weaknesses–According to Scott Harvey•Small Copy Center –Compared to KinkosStrengths Weaknesses•New businesses in Corvallis•HP •Banks•Office Max•Kmart•OSU bookstore–Closer to campusOpportunitiesThreatsFrom the movie “Office Space”•To be the leader in quick service restaurants by serving the best sandwiches and "products in and around sandwiches" in the marketplace... one successful restaurant and one "wowed" customer at a time.•First one opened 1981•Nearly 3,500 in 15 countries•New restaurant opens every 8 hours, on average•Most popular sandwich use to be Classic Italian, but now it is Mesquite Chicken•Original store to do toasting. This sets them apart from other sandwich shopsSWOT Analysis Strengths•Original Toasted Sub Shop – imitations aren’t as good•Punch Cards•Watch sandwich be made•Keeps up with low-carb trend (salads)•New Marketing Strategy (Baby)•Surrounding Stores bring in BusinessWeakness•Location•Small eating area•ExpensiveQuizno’sOpportunities•Q card •Expanding menu all the timeThreats•Other sandwich shops toast•Jack-In-the-BoxOscar•Started in October 2002•Business was REALLY slow in the beginning•It has grown a lot since they started but is still has a small customer base than many other Blockbusters•A lot of business from HPOverview•Blockbuster is a well known brand name for video renting•Better store layout than the other Blockbuster in the area (in my opinion)•Can usually find what you are looking for•End of late fees, and the Movie Pass•Very friendly, helpful staff. (they don’t have many customers so they jump on an occasion to do something)StrengthsInterior•Low customer base due to out-of-the way location•No differentiation from other Blockbusters because it is run at a Corporate level•Parking in the area is not very goodWeaknesses•The actual store can’t capitalizeon any opportunities unless through the Corporate structure•If they could…•More “old” movies•Better signs and advertising•More TV shows on DVD•More Games•Coffee, ice cream, and snacksOpportunities•Hollywood video could be a slight threat, but since most of the Blockbuster’s customers come from HP in the K-Mart area it’s not a great threat.•Online movie rentalsThreats•Just not a great retail area for Blockbuster•It sounds like the business from HP is just enough to keep the store float•If differentiation were possible, this store location would need to maximize that to get higher traffic and grown their customer baseConclusion►The first restaurant opened in San Diego The first restaurant opened in San Diego by Robert Peterson in 1951.by Robert Peterson in 1951.►More than 2,000 restaurants in 17 states.More than 2,000 restaurants in 17 states.►Currently 44 stores in Oregon Currently 44 stores in Oregon ►Jack in the Box acquired Qdoba Mexican Jack in the Box acquired Qdoba Mexican Grill in January of 2003.Grill in January of 2003.►Target Market:
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