Store Layout and DesignJordan’s FurnitureReading StoreFamily EntertainmentBeantownAmbianceStore Image – overall perception the customer has of the stores environmentSpace Productivity – How effectively the retailer uses its spaceSourcesStore Layout and DesignNate RamirezSarah WiegandJordan’s FurnitureLocated in the Boston AreaCasual and formal furnitureMattresses, home décor, and lightingFamily business that was taken over by brothers Barry and Eliot TatelmanMarketing strategies have stayed the same but store design has changed dramatically Target customer is middle to upper-middle incomeReading StoreStore has been laid out in zones making the shopping experience easier for the consumerAccess to all furniture zones first requires passage through the “indoor entertainment zone”Family EntertainmentNew store designs have emphasized “making furniture shopping a form of family entertainment”IMAX TheaterTrapeze SchoolIndoor fireworks Colorful water and light display set in synch with music Jordans FurnitureBeantown“Beantown” is Boston’s nickname16,000 sq. ft. 280,000 pounds of Jelly Belly’s25 million jelly beans shaped into architecturally significant monumentsAmbiance“If the theater and Beantown are designed as sensory overload, the furniture selling floors are a restful oasis by comparison. Well lit and open, the two-story encourage a relaxing shopping environment. Stretches of fabric help soften and define the store's open ceiling on the second floor while awnings and a lowered acoustical ceiling help distinguish Main Street's avenue of shops.”Jordan’s creates not only a relaxed shopping environment but also a high energy entertainment experienceStore Image – overall perception the customer has of the stores environmentJordan’s has successfully combined two drastically different environments into one image.Have done so in such a way as to preserve a sophisticated shopping experienceSpace Productivity – How effectively the retailer uses its spaceAlthough not in a traditional manner, Jordan’s has allocated floor space successfullyCarnival yields revenue Carnival attracts families and a diverse contingent of
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