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OSU BA 495 - Store Layout and Design

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Store Layout and DesignJordan’s FurnitureReading StoreFamily EntertainmentBeantownAmbianceStore Image – overall perception the customer has of the stores environmentSpace Productivity – How effectively the retailer uses its spaceSourcesStore Layout and DesignNate RamirezSarah WiegandJordan’s FurnitureLocated in the Boston AreaCasual and formal furnitureMattresses, home décor, and lightingFamily business that was taken over by brothers Barry and Eliot TatelmanMarketing strategies have stayed the same but store design has changed dramatically Target customer is middle to upper-middle incomeReading StoreStore has been laid out in zones making the shopping experience easier for the consumerAccess to all furniture zones first requires passage through the “indoor entertainment zone”Family EntertainmentNew store designs have emphasized “making furniture shopping a form of family entertainment”IMAX TheaterTrapeze SchoolIndoor fireworks Colorful water and light display set in synch with music Jordans FurnitureBeantown“Beantown” is Boston’s nickname16,000 sq. ft. 280,000 pounds of Jelly Belly’s25 million jelly beans shaped into architecturally significant monumentsAmbiance“If the theater and Beantown are designed as sensory overload, the furniture selling floors are a restful oasis by comparison. Well lit and open, the two-story encourage a relaxing shopping environment. Stretches of fabric help soften and define the store's open ceiling on the second floor while awnings and a lowered acoustical ceiling help distinguish Main Street's avenue of shops.”Jordan’s creates not only a relaxed shopping environment but also a high energy entertainment experienceStore Image – overall perception the customer has of the stores environmentJordan’s has successfully combined two drastically different environments into one image.Have done so in such a way as to preserve a sophisticated shopping experienceSpace Productivity – How effectively the retailer uses its spaceAlthough not in a traditional manner, Jordan’s has allocated floor space successfullyCarnival yields revenue Carnival attracts families and a diverse contingent of


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OSU BA 495 - Store Layout and Design

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