Internet Ads Boom, But TV and Papers LagWhat is it?Online AdvertisingGrowing in PopularityInternet Advertising GuidelinesThe TV MarketplaceOther AdvertisingCompanies Advertising LessOutlookResourcesInternet Ads Boom, But TV and Papers LagMike RamillErin KellerElizabeth JahnsWhat is it?•Email•Side Bars•Search Engines•Banners•Pop-Ups•Pop-In Layers•WebsitesOnline Advertising•Growing in popularity •Allows businesses to reach more people•Cost effective •More convient to customers•Increasing with new technologiesGrowing in Popularity•Overall ad spending in the U.S. rose 4.1% last year to $149.6 billion•Internet advertising spending grew 17.3% to $9.8 billion last year•Rose by 34% to $16.8 billion if you include paid search advertising•2005 held prior record at 30% growth ($12.5 billion)•Highest Internet Advertising ever recordedInternet Advertising GuidelinesInteractive Advertising Bureau (IBA)•Establish guidelines for member organizations that set minimum acceptable standards for protecting the privacy of online users. •IBA Pop-Up Guidelines•IBA Email Guidelines•IBA AD guidelinesThe TV Marketplace•Network TV•Ad spending increased only 2.5% totaling $22.9 billion •Cable Network•Ad spending increased only 3.4% totaling $16.7 billion•Ads on syndicated shows •Remained virtually flat at $4.2 billion•Spot TV ads•Climbed 10.4% to $17.2 billion•Spanish-language TV saw a boost from World Cup advertising, up 13.9% to $4.3 billion this past yearOther Advertising•Magazine Marketplace•Spending rose only 3.8% to $29.8 billion•Radio Advertising •Grew at an even slower pace at 0.3% to $11.1 billion•Newspaper Advertising•Fell 2.4% to $28 billion•Local print editions took the largest hit, down 3.3% to $24.1 billionCompanies Advertising Less •Half of advertisers cut their budgets•Spending among top 10 advertisers fell by 2.3%•General Motors•Down 23.7 %•Daimler Chrysler•Down 16.5%•Johnson and Johnson •Down 18.3%Outlook•Spending on traditional advertising is going to
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