The Streets of TanasbourneGeneral OverviewShopping….Idea to Reality…..Census Data…..How to get there....Slide 7SWOT AnalysisSlide 9Slide 10Slide 11LocationsStock QuoteCompetitorsSlide 15Slide 16SWOTSharper ImageStrengthsWeaknessesOpportunities/ThreatsSlide 22Slide 23More SWOT, Yay?SourcesThe Streets of The Streets of TanasbourneTanasbourneAmy Pettis, Sara Yoder, Nathan Schultz, Seneca Steber, Andrew Palmer, Kent BushnellAmy Pettis, Sara Yoder, Nathan Schultz, Seneca Steber, Andrew Palmer, Kent BushnellThe Streets of TanasbourneNW 194th at Cornell • Hillsboro503-533-0561General OverviewGeneral Overview 400,000 sq. ft400,000 sq. ftOpen air shoppingOpen air shopping““Lifestyle” Like shopping experienceLifestyle” Like shopping experienceAnchor stores: Meier and Frank and REIAnchor stores: Meier and Frank and REIOther main stores: Gap, Abercrombie and Other main stores: Gap, Abercrombie and Fitch, PF Chang’s, and HollisterFitch, PF Chang’s, and HollisterShopping….Shopping….Abercrombie & Fitch abercrombie American Eagle Ann Taylor Loft Baby Gap Banana Republic Beauty FirstBella Espresso Brighton Collectibles BombayCK Jewelers Design9CC McKenzie Chico’sChristopher and Banks Claire's AccessoriesClogs ‘N MoreClub TanColdwater Creek Express/Express Men52 Gourmet SubsFred Meyer JewelersGapGap KidsGo Wireless GymboreeHollisterHot Topic 9J. JillKojiLane BryantLenscraftersLimited TooMacaroni Grill Maggie Moo's Ice-CreamMeier & FrankMimi MaternityP.F. Chang's China BistroPac SunQdoba 9 REI99 Rose's Restaurant & BakerySalon 17Sharper ImageShoe Mill Shutterbug9Sunglass Hut Thai ElephantVictoria’s SecretVitamin WorldWhite House/Black Market ZalesZumiezIdea to Reality…..Idea to Reality….. Design Sketch -><-The Real thing->Census Data…..Census Data…..Hillsboro Oregon -> Hillsboro U.S.Median household income $51,737 $41,994Median Value of houses $165,200 $119,600 Population: 70,186Median Age: 29.7Caucasian 50,391How to get there....How to get there....Going west on hwy 26•Take the 185th AVE. exit 64•Turn Left onto NW 185th Ave.•Turn Right onto NW Cornell Rd.•The Street of Tanasbourne is on your right hand sideRegular Hours: Mon-Thurs 10am-9pm; Fri & Sat 10am-10pm; Sun 11am-6pm Hollister is a Southern California lifestyle retailer.Hollister is a Southern California lifestyle retailer. A subsidiary of Abercrombie and Fitch.A subsidiary of Abercrombie and Fitch. It was formed in 2000, the first store opened in It was formed in 2000, the first store opened in 2002. 2002. Hollister Co. claims date of its establishment as Hollister Co. claims date of its establishment as being 1922.being 1922. There are 249 stores across the US and Canada.There are 249 stores across the US and Canada. Targets high school and college students roughly Targets high school and college students roughly around the ages of 16 through 22.around the ages of 16 through 22. Named after Hollister Ranch, a prime surfing spot Named after Hollister Ranch, a prime surfing spot located near Santa Barbara, California.located near Santa Barbara, California.SWOT AnalysisSWOT AnalysisStrengthsStrengthsCheaper than Cheaper than Abercrombie and Abercrombie and FitchFitchCalifornia surf shop California surf shop feelfeelGrowing brandGrowing brandClub CaliClub CaliWeaknessesWeaknessesStill kind of Still kind of expensiveexpensiveRelatively newRelatively newVery dark lightingVery dark lightingSWOT AnalysisSWOT AnalysisOpportunitiesOpportunitiesMore international More international expansionexpansionAdvertising and Advertising and promotionspromotionsImprove lightingImprove lightingThreatsThreatsAmerican EagleAmerican EagleGapGapAbercrombie and Abercrombie and Fitch Fitch (Cannibalization)(Cannibalization)Established in 1993Established in 1993Fresh, contemporary China bistroFresh, contemporary China bistroThe P.F. Chang's experience is a The P.F. Chang's experience is a unique combination of Chinese unique combination of Chinese cuisine, attentive service, wine, and cuisine, attentive service, wine, and tempting desserts all served in a tempting desserts all served in a stylish, high-energy bistro. stylish, high-energy bistro.LocationsLocationsHillsboro - TanasbourneHillsboro - TanasbournePortland (Pearl District)Portland (Pearl District)Tigard - Bridgeport Village Tigard - Bridgeport VillageStock QuoteStock Quote47.11 47.11 +0.98 (up 2.12%) +0.98 (up 2.12%)CompetitorsCompetitorsMacaroni GrillMacaroni Grill Thai ElephantThai Elephant QdobaQdoba•Started in 1985 as White House•Black Market followed in 1995•Combined the two in 1997•Sell black, white, and shades of each•Target women in 20’s and older women•Nothing for the guysSWOT•Strengths–Web site–Excited staff•Weakness–Limited variety–Expensive–Lots of sale items–No men’s clothing–Small store•Opportunities–Outlet for sale items–More variety–Men’s clothing•Threats–Clothing stores•Example: Gap–Stores that sell clothes•Example: Fred MeyerSharper ImageSharper Image““Sharper Image is a specialty retailer that is nationally and Sharper Image is a specialty retailer that is nationally and internationally renowned as a leading source of new, innovative, high-internationally renowned as a leading source of new, innovative, high-quality products that make life better and more enjoyable.” quality products that make life better and more enjoyable.” -The company was founded The company was founded in 1977 by Richard Thalheimer in 1977 by Richard Thalheimer and has been a publicly traded and has been a publicly traded company since 1987. company since 1987. -180 stores in the US180 stores in the US-Currently have about 2,500 Currently have about 2,500 employeesemployees 999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999999StrengthsStrengths-Award-winning Sharper Image monthly catalog with Award-winning Sharper Image monthly catalog with annual circulation of 90 million+annual circulation of 90 million+-Website Website www.sharperimage.comwww.sharperimage.com -Auction and outlet sites which help manage the Auction and outlet sites which help manage the refurbished and close-out inventory refurbished and close-out inventory -Always have new products coming in,
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