POTTERY BARNCompany HistoryCompany InformationStrengthsWeaknessesOpportunitiesThreatsSourcesPOTTERY BARNElizabeth BatsonLyndsey ShaverDi WuCompany HistoryCompany HistoryPottery Barn began as a single store in Lower Manhattan in 1949. Founded by Paul Secon and his brother Morris, they sold the company in 1986.Company InformationCompany Information•All-American style home furnishings store. –Aim for comfort, style and quality •Currently Owned by Williams-Sonoma.•Age Specific Stores:–Pottery Barn–Pottery Barn Teen–Pottery Barn KidsSStrengthstrengths•Name Recognition•High Quality Merchandise•30-90 day return policy (depending on item) & 1 year warranty on all furniture.•Merchandise is stylish and classic•Can purchase products in store, online or through a catalogue.–Store Credit Card•Good Locations (NW 23rd in Portland)WWeaknesseseaknesses•Price, Merchandise is Very Expensive!•Most of the Merchandise is Seasonal.•Limited Availability of Merchandise In Stores.•Limited Locations.$169.00!!!OOpportunitiespportunities •Become more Eco-Friendly.•Offer more items in stores.•More Advertising.•Sponsorships.–Pottery Barn could Sponsor Mall Furnishings.•Expansion.–More Locations.TThreatshreats •Creation of lower-priced home furnishings from Ikea.•“The Pottery Barn Rule” Not True!•Competition:–Crate &
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