Slide 1Creating Retail Displays That Attract CustomersSlide 3Slide 4Slide 5Slide 6Slide 7Slide 8Slide 9Slide 10Slide 11Slide 12Team FMegan ElbertJulie LehnertMindy LewisInspire Retail: “Creating Retail Displays That Attract Customers”Creating Retail Displays That Attract CustomersRetail is a competitive business. Even if you have a product that is completely unique, you still have competition.While there are many aspects involved in marketing and gaining customer loyalty, one of the most important is yourVisual presentation.Creating Retail Displays That Attract CustomersDoes your display attract and interest the customer?Is the customer confused by the display?Does the display convey an exciting message about the product?A display is the visual presentation of your productIs your display working?The following are tips to help you create displays that will get customers attentionCreating Retail Displays That Attract CustomersGOOD NEEDS HELP1.Create a Focal Point (Maurice’s)Creating Retail Displays That Attract Customers1.Create a Focal Point (continued)Hallmark GOOD Claire’s NEEDS HELPCreating Retail Displays That Attract Customers2. Use Line and Shape to Plan Your DesignTarget GOOD Gottschalk’s NEEDS HELPCreating Retail Displays That Attract CustomersTarget GOOD3. Create Balance TargetMr. FormalNEEDS HELPCreating Retail Displays That Attract Customers4. Keep it SimpleTarget GOOD Memory Lane NEEDS HELPCreating Retail Displays That Attract Customers4. Keep it Simple (continued)Target GOOD Hallmark NEEDS HELPCreating Retail Displays That Attract Customers5. Use Proper LightingHarry Ritchie GOOD Fuel NEEDS HELPCreating Retail Displays That Attract CustomersTarget NEEDS HELP6. Look at the Display From All AnglesBath and Body Works GOODCreating Retail Displays That Attract CustomersCustomers have a limited amount of disposable income but their choices of where to spend it are infinite! Create displays that draw customers in.
View Full Document
Unlocking...