Eat, Drink, then go Shopping?11:59 November 23rdBlack FridayKick-Starting SalesSlide 5Why The Struggle?Why the Panic?Christmas SpendingReasons for Slow GrowthInternet RetailingSourcesEat, Drink, then go Eat, Drink, then go Shopping?Shopping?Whitney BeckWhitney BeckNate JonesNate JonesTy OlsenTy OlsenRyan MazzolaRyan Mazzola11:59 November 23rd11:59 November 23rdWhere will you be?Where will you be?Black FridayBlack FridayNamed for:Named for:Being in the BlackBeing in the BlackHeavy TrafficHeavy Traffic1975 Philidelphia; 1975 Philidelphia; Army Navy GameArmy Navy GameLead Loss itemsLead Loss itemsGrey MarketingGrey MarketingMedic!?!?Medic!?!?Kick-Starting SalesKick-Starting Sales‘‘Black Friday’ – Day after ThanksgivingBlack Friday’ – Day after Thanksgiving-Official start to holiday shopping-Official start to holiday shopping-Shopping frenzy-Shopping frenzyAccounts for 25-40% annual salesAccounts for 25-40% annual sales--Crucial time of year for retailersCrucial time of year for retailersKick-Starting SalesKick-Starting SalesMost stores host eventsMost stores host events-Huge sales-Huge sales-Open earlier; Close later-Open earlier; Close laterSome malls “Midnight Madness”Some malls “Midnight Madness”-Open at midnight-Open at midnight-Proven to boost sales over this 3-day -Proven to boost sales over this 3-day weekendweekendWhy The Struggle?Why The Struggle?Earlier openings-Earlier openings-Capture those first sales as soon as possibleCapture those first sales as soon as possibleBetter SalesBetter SalesThe less your leader products cost, the better The less your leader products cost, the better chance of drawing the ‘serious crowd’. chance of drawing the ‘serious crowd’. Intense AdvertisingIntense AdvertisingTrying to break through the competitive Trying to break through the competitive ‘clutter’ and become a ‘clutter’ and become a must gomust go in consumers in consumers minds. minds.Why the Panic?Why the Panic?Concern shoppers will run out of money Concern shoppers will run out of money earlyearlyDecreased discretionary incomeDecreased discretionary incomeNo confidence in the marketNo confidence in the marketHousing slumpHousing slumpDow Jones down nearly 8% in last monthDow Jones down nearly 8% in last monthNasdaq has also slumped 10% in last two Nasdaq has also slumped 10% in last two weeksweeksChristmas SpendingChristmas SpendingNational Retail Federation predicts 4% National Retail Federation predicts 4% growthgrowthLoeb & Associates – 3 – 3.5%Loeb & Associates – 3 – 3.5%America’s Research Group – 2%America’s Research Group – 2%Reasons for Slow GrowthReasons for Slow GrowthWarm OctoberWarm OctoberNo must have itemsNo must have itemsHigh gas pricesHigh gas pricesBad housing marketBad housing marketConsumers will wait for merchandise to go Consumers will wait for merchandise to go on saleon saleWorst Christmas Season in 5 yearsWorst Christmas Season in 5 yearsInternet RetailingInternet Retailing21% increase in online sales from last 21% increase in online sales from last yearyearInternet Retailers are offering:Internet Retailers are offering:Free shippingFree shippingGift wrapGift wrapWeb-only dealsWeb-only dealsAnalysts suggest starting early, pushing Analysts suggest starting early, pushing Black Friday and Cyber MondayBlack Friday and Cyber MondaySourcesSourceshttp://www.reuters.com/article/ousivMolt/idUSN0932http://www.reuters.com/article/ousivMolt/idUSN0932353820071109?pageNumber=1&sp=true353820071109?pageNumber=1&sp=true http://online.wsj.com/article/SB119491130661590575.hhttp://online.wsj.com/article/SB119491130661590575.html?mod=tml?mod=googlenews_wsjgooglenews_wsj http://seattlepi.nwsource.com/business/338869_retailsalhttp://seattlepi.nwsource.com/business/338869_retailsales09.htmles09.html http://www.forbes.com/markets/2007/11/08/retail-holidayhttp://www.forbes.com/markets/2007/11/08/retail-holiday-forecast-markets-equity-cx_tr_1108markets44.html-forecast-markets-equity-cx_tr_1108markets44.html
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