PowerPoint PresentationWHO LOVES IT?They are everywhere!Slide 4Mission StatementFocus on EnvironmentWhat’s the Plan?StrengthsSlide 9WeaknessesOpportunitiesSlide 12ThreatsSlide 14Slide 15Slide 16ReferencesJessica FongJessica FongJungmin YooJungmin YooBecca RefvemBecca RefvemWHO LOVES IT?WHO LOVES IT?•You all do. Admit it.They are everywhere!They are everywhere!•Starbucks currently has more than 12,000 stores, including 8,800 in the United States.The End of the UniverseMission StatementMission StatementDecision Making Must Reflect These Values•Respect and Dignity for Employees•Diversity•High Standards for Products and processes•Customer Satisfaction•Focus on Communities and Environment•Profits are EssentialFocus on EnvironmentFocus on Environment•Understanding of Environmental Issues•Developing innovative and flexible •solutions•Buy, sell and use environmentally friendly products•Fiscal Responsibility = Environmental •Future•Environmental Responsibility = Corporate Value•Measuring and monitoring our progress •for each project.•Share Our MissionWhat’s the Plan?What’s the Plan? Guatemala Education InitiativeStrengthsStrengthsProfitable corporation Fortune 500 top 100 companiesMany Stores in convenient locationsStrengthsStrengthsGlobal brand Customer services: such as downloading music (iTunes, Wi-Fi, Music)Cross-selling: music, accessories, mugs, tea (Tazo), food (pastries and sandwiches)WeaknessesWeaknesses Many branches (McDonaldization): contaminating its own brand images Starbucks in the grocery stores (since 1998)Reliance on US Market (about 85% of its revenue)Drive-thru WindowsOpportunitiesOpportunitiesStrong brand image (Media)Business alliance program with hotels, restaurants, grocery stores, etc.OpportunitiesOpportunitiesStarbucks opens in libraryGlobal expansion (in more than 35 countries) General increase of coffee demand(ICO promotes coffee consumption)ThreatsThreatsCompetitors: Dunkin, Nestle, Tim HortonsGrowth of local coffee shopsIncrease of cost of coffee and dairy productsThreatsThreatsSome bad images: rumorsThreatsThreatsConsumer attitudes to diet and health(calories and caffeine)ThreatsThreatsTall Grande Café Latte 200 265Café Mocha 313 396Caramel Macchiato406 515Cappuccino 122 153Calories of Starbucks CoffeeCalories of Starbucks CoffeeReferencesReferenceshttp://www.starbucks.comhttp://media.www.dailylobo.com/media/storage/paper344/news/2005/08/24/News/Starbucks.Opens.In.Library-969351.shtmlhttp://www.lisnews.com/pollBooth.pl?qid=51&aid=-1http://marketingteacher.com/SWOT/starbucks_swot.htmhttp://www.boycottwatch.org/misc/starbucks2.htmhttp://www.hoovers.com/starbucks/--ID__15745--/free-co-factsheet.xhtmlhttp://www.consumeraffairs.com/news04/2005/coffee_prices.htmlhttp://www.johnnyjet.com/images/picforwebsiteVANCOUVERAUG302002twoStarbucks.JPGwww.gergltd.com/users/ isaac.gerg/starbucks/
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