Slide 1Amazon BackgroundSlide 3StrengthsWeaknessesOpportunitiesThreatsBibliographyColt MurrayChristine IbaraSarah SmithAmazon BackgroundBased in Seattle, WashingtonFounded in 1995 by Jeff BezosStarted as a book retailerNow offers everything from books to jewelry to automotive suppliesIPO in 1997, traded on NasdaqAmazon BackgroundFortune 500 CompanyGlobal leader in e-commerceOperates sites in UK, Germany, France, Japan, Canada and ChinaIntratype Competition – Barnes & NobleStrengthsReported revenue in 2006 was 13.15 billionNo brick and mortar locationWide product rangeStrong brand equityService non-internet users with catalogs Strong partnershipsWeaknessesNo brick and mortar stores Difficult to get direct customer service through websiteLimited advertisingNo 24 hour customer serviceNo customer interactionOpportunitiesAdvertisingMore distribution Open a brick and mortar storeLarger international presenceThreatsPossible identity theftLow barriers to entry = increased competitionEconomic conditions Consumer to Consumer commerceOil costs increase shipping/transportation
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