Slide 1Store HistoryFinancial ClassificationCompetitorsBrandsStrengthsWeaknessesOpportunitiesThreatsSafeway’s FutureSourcesMichelle BeckLindsey ThompsonDanielle WittStore History1915 M.B. Skaggs purchased first grocery store from fatherBusiness strategy- give customers value and to expand by keeping a narrow profit margin1928- 428 stores in 10 states (with the name Skaggs)1928- merged with Merrill Lynch doubling store count1930- Safeway listed on NYSEFinancial Classification10th largest retailer in the nationStore count- 1775 across U.S and Canada2006 revenue- $38.4 Billion (up 7.2% from 2004)2006 profit- $561.1 millionFortune 500 ranking – 4th Stock Price- $36.32CompetitorsGlobalKrogerWalgreenAlbertsonsCBSPublix Super MarketsLocalWincoAlbertsonsRichey'sFred MeyerBrandsSafeway- Ribbon Leaf logo products, general usage and standard itemsSafeway Select- privately label, upscale range of productsLucerne and Empress- DairyPrimo Taglio- Deli O Organics- organically grown and processedStrengthsGlobalStrong brand imageCustomer serviceExtended services- Club card- Fuel- ATM- Car wash- Online ShoppingLocal3 store locationsNew or remodeledStarbucksFloral DepartmentWeaknesses GlobalNarrow consumer marketWest coast dominantLocalOnline shopping not offeredRecent remodelsOpportunities GlobalSell private lines in competitor storesIncrease locationsAcquisition Community involvementLocalContinue with “Lifestyle” brandingSouth town locationThreatsGlobalGrowth of competitorsCompetitors extending servicesLocalNot located near campusPopulation limitsSafeway’s FutureExpand efforts for community involvement and environmental leadershipHave consistent growth Continue to thrive off of original business
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