TIFFANY & CO.Interesting FactsMissionTarget MarketMarketsSlide 6CompetitorsSourcesTIFFANY & CO.Troy Smith Katelyn HealyInteresting Facts•Founded in 1837 by Charles Tiffany and John Young as Tiffany & Young in New York City•First day’s sales totaled $4.98•The first Tiffany’s catalog was published in 1845•In 1853 Charles Tiffany took control of the company and renamed it Tiffany & Co.•In 1885 Tiffany & Co. revised the U.S. Great Seal which can now be seen on the one-dollar bill•The Super Bowl trophy was designed by Tiffany’s in 1967Mission•Tiffany’s is dedicated to supporting organizations who are environmentally responsible, specifically in the areas of mining, coral reef conservation and land protection•The company also has a tradition of promoting America's premier cultural institutions and supporting the decorative arts.•Dedicated to timeless design and style, not caught up in fashion trendsTarget Market•Middle-High income, upper class, status-oriented•Discerning customers who appreciate the finer things in life and the emotional pleasure of owning the best there is.•Advertising directed toward women, knowing that mostly men will be making the purchases•Rings start at relatively affordable level ($1,000) and go up to over a million dollarsMarkets•39% of 2004 sales were outside the united states•Stores in: Brazil, Europe, Australia and Asia•Stores are located in larger cities while the catalog and internet cater to non-urban customersFinancial HighlightsCompetitors•No major direct competition in Portland•Intratype:–Jewelry specialty stores ( Ben Bridge, Kay, Shane Co.)•Intertype:–Sak’s 5th Avenue–Nieman Marcus–NordstromSources•http://www.tiffanyandcofoundation.org/•http://finance.yahoo.com/q?s=tif•http://www.tiffany.com•Anonymous Tiffany’s Sales
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