Slide 1The Home DepotStrengthsWeaknessesOpportunitiesThreatsStore Layout and DesignLarry The Cable GuySourcesBy Stephen Nolan, Mark MacKinnon and Rezarta MatoshiThe Home DepotBernie Marcus and Arthur Blank Atlanta, Georgia on June 22, 1979Currently 355,000 associates 2,040 stores in: the U.S., Canada,* Mexico, Puerto Rico and St. Thomas.Strengths$44 billion in total assets 179 net new stores opened this year, including relocations-- total count of 2,04240,000 to 50,000 products in each store Knowledgeable helpLocationInfastructureWeaknesses“Culture of Fear”CEO CompensationJob SecurityFast Growth ProblemCustomer SatisfactionOpportunitiesOngoing Housing MaintenanceSuperfund SiteChina Market-from China Market-from 20estimated $50 billion home-decoration market byHome improvement loansHD buys EnerBank USAThreatsOverheated housing markets are cooling off CNN MoneyFED keeps raising ratesWal-MartLowe’sStore Layout and DesignWarehouse ClubStorage on shelvesLoopShrinkageLarry The Cable GuySources"The Home Depot, Inc.." Our Company. 06 May 2006 <http://corporate.homedepot.com/wps/portal/!ut/p/.cmd/cs/.ce/7_0_A/.s/7_0_10D/_s.7_0_A/7_0_10D>. "Hot home markets to cool down...how will your home fare?." CNN Money. (2006). CNN. 06 May 2006 <http://money.cnn.com/2006/02/03/real_estate/house_price_predictions_for_2006/index.htm>. Renovating HOME DEPOT,* By: Grow, Brian, Brady, Diane, Arndt, Michael, Business Week, 00077135, 3/6/2006, Issue 3974
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