Slide 1VANSVANS HistorySwotsWotswOtswoTClackamas Town Center LocationMerchandiseVans.comReferencesAshley BerrevoetsThomas MaceTracy HerbageVANSLifestyle of skate, surf, snow, bmx, and moto-xTarget market men and women ages 13-30Merchandise transcends the target marketOver 60 styles ranging from classics to skate shoes to snowboard bootsOver 190 company owned retail stores and outlets, plus independent stores.VANS HistoryStarted in 1966 by Paul Van DorenFirst store Anaheim, CAMade in USA, then moved to overseas in 1994Fast Times At Ridgemont HighWaffle SoleInternational storesSold to VF corporation in 2004 for $396 millionSwotStrengthsAll merchandise is VansShoes fit infants to men’s size 16Web offers, display of shoes available in storesRecognized brand nameGood return policyModerately priced and good qualitysWotWeaknessesLimited clothing sizes: women (1-13 s-xl) men (28-38 s-xl) youth (s-xl).Skater style of clothesOnly 3 stores in OregonswOtOpportunitiesOrder online if not in storeGrowing company and number of storesExpanding product linesVans Warped TourswoTThreatsZumiezPac SunHot TopicJourneysCopelandsClackamas Town Center LocationSpine LayoutWomen on leftMen on RightShoes on back sides of storePro Shop on back wallSale merchandise on sale rounders towards the back of storeMerchandiseVans.comVault LineCustom
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