Bull’s-Eye StyleRetailers and DesignersGO International InitiativeSoftlinesHardlinesTarget’s Buying PowerProsConsWhat’s Next?SourceRobert ChristnerChristina CruzEric LoraBull’s-Eye StyleRetailers and DesignersTarget: Patrick RobinsonH & M: MadonnaKohl’s: Vera WangGAP: Roland MouretGO International Initiative“Our goal is to find people who share our philosophy on offering high quality design for excellent value.” –Trish AdamsConsulted 20 designers in the US and Europe, and broke down the list to only a handfulPicked designers from London, Paris and New YorkSoftlinesKeeping the lines “voguish”Proenza Schouler, Jack McCollough, Lazaro HernandezHardlinesIsaac Mizrahi, Thomas O’Brien, Victoria Hagan“We thought it would be good – but it was great” –Gina SprengerTarget’s Buying Power“We have so much buying power that it drops fabric prices dramatically.” –Trish AdamsSince they have so much buying power, products can be sold 10 times cheaperTarget takes care of its heavy lifting fabric sourcing and allows the rotating design stores to focus on what they do bestProsLimit counterfeitingDifferentiation Brings new consumers to designersExposure in 1,494 storesConsDiminish the designer’s nameEuropean styles may not match American tasteDifferent vision between designer and storeLegal matters regarding joint venturesWhat’s Next?+SourceTIME Magazine“Bull’s-Eye Style”Spring 2007, Style 7 Design, Vol. 169, pp.34-36By George EpaminondasPictures provided by Target.com, Louisvuitton.com and
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