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OSU BA 495 - Washington Square Mall

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Washington Square Mall Tigard, OregonSlide 2BackgroundAerial LayoutStoresSlide 7DemographicsAdditional ProgramsDirectionsS.W.O.T. AnalysisS.W.O.T. AnalysisSlide 13Slide 14SourceWashington Square Washington Square MallMallTigard, OregonTigard, OregonJoe, Kyle, LindsayJoe, Kyle, LindsayBackgroundBackgroundBuilt in 1974Built in 1974Owners: Macerich Company, Real Estate Owners: Macerich Company, Real Estate Investment TrustInvestment TrustOwn 56 MallsOwn 56 MallsOne of largest in USOne of largest in US11stst Remodel in 1994: added food court Remodel in 1994: added food court22ndnd Remodel in 2005: Remodel in 2005: Added 100,000 sq.ft. expansionAdded 100,000 sq.ft. expansionGave opportunity for 2Gave opportunity for 2ndnd floor expansion at later floor expansion at later datedateGRAND OPENING EXPANSION PHOTOSAerial LayoutAerial LayoutMon.-Sat.: 10 am – 9 pm and Sun.: 10 am – 7 pmStoresStores170+ Specialty Stores170+ Specialty Stores57 Apparel for Men, Women, Children 57 Apparel for Men, Women, Children (Including Elton’s favorite, “Hot Topic”)(Including Elton’s favorite, “Hot Topic”)Accessories/Handbags/LuggageAccessories/Handbags/LuggageBooks/Cards/GiftsBooks/Cards/GiftsElectronics/Music/VideosElectronics/Music/VideosDepartment StoresDepartment StoresEyewearEyewearFood CourtFood CourtGift/SpecialtiesGift/SpecialtiesStoresStoresGrocery & DrugsGrocery & DrugsHealth & BeautyHealth & BeautyHome FurnishingHome FurnishingJewelryJewelryToys & GamesToys & GamesShoesShoesRestaurantsRestaurantsServicesServicesOtherOtherDemographicsDemographicsWithin 15 milesWithin 15 miles1,347,305 people1,347,305 peopleAverage household income $69,267Average household income $69,267Super regional mallSuper regional mallUpscaleUpscaleNordstromNordstromAbercrombie & FitchAbercrombie & FitchWilliams & SonomaWilliams & SonomaChicosChicosBebeBebeMeier & FrankMeier & FrankAdditional ProgramsAdditional ProgramsWalk the Square: every day before openingWalk the Square: every day before openingTigard Farmers MarketTigard Farmers MarketStroller StridesStroller StridesFlag Day CelebrationFlag Day CelebrationThe Sharing Tree: Christmas DonationsThe Sharing Tree: Christmas DonationsBig Red Bucket Brigade: Food DriveBig Red Bucket Brigade: Food DriveDirectionsDirections9585 SW Washington Square RoadTigard, Oregon 97223S.W.O.T. AnalysisS.W.O.T. AnalysisStrengthsStrengthsLocationLocationNear major freeways/highwaysNear major freeways/highwaysIn major urban areaIn major urban areaLarge variety of storesLarge variety of storesStores/Food only location in Oregon (Cheesecake Factory)Stores/Food only location in Oregon (Cheesecake Factory)Sears Home Appliances/ Sharper Image for menSears Home Appliances/ Sharper Image for menClose to public transportationClose to public transportationCity busesCity busesNewly remodeled with new stores/restaurantsNewly remodeled with new stores/restaurantsCarpeted Soft Seating Areas elevates ambianceCarpeted Soft Seating Areas elevates ambianceNew Amenities: Family restrooms, guest services/ New Amenities: Family restrooms, guest services/ security kiosksecurity kioskHelpful WebsiteHelpful WebsiteS.W.O.T. AnalysisS.W.O.T. AnalysisWeaknessesWeaknessesParkingParkingNot enough, especiallyNot enough, especially during the holidaysduring the holidaysCrowdedCrowdedLots of people=Lots of people= lots of headacheslots of headachesTigard LocationTigard LocationNot central to centerNot central to center of Portlandof PortlandS.W.O.T. AnalysisS.W.O.T. AnalysisOpportunitiesOpportunities22ndnd Floor Expansion Area Floor Expansion AreaHotel PromotionsHotel PromotionsEmbassy SuitesEmbassy SuitesCoupon BookCoupon BookMore upscale/sit-downMore upscale/sit-down restaurantsrestaurantsCheesecake FactoryCheesecake FactoryNewport BayNewport BayS.W.O.T. AnalysisS.W.O.T. AnalysisThreatsThreatsCompetitorsCompetitorsClackamas Town CenterClackamas Town CenterLloyd CenterLloyd CenterPioneer PlacePioneer PlaceBridgeport VillageBridgeport Village2323rdrd Street, Downtown Portland Street, Downtown PortlandSourceSourceWashington Square OnlineWashington Square Onlinehttp://www.Shopwashingtonsquare.comhttp://www.Shopwashingtonsquare.comGoogle ImagesGoogle Imageshttp://www.googleimages.comhttp://www.googleimages.comMacerich CompanyMacerich


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OSU BA 495 - Washington Square Mall

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