Protects Like Armor, Fits Like ArmaniBulletproof fashionWho would do such a thing?Showman’s way of demonstratingTarget MarketUS Future Market?DistributionSalesFashion ShowSourcesProtects Like Armor, Fits Like Armani By: Lisa FritzChelsi BaumanJeff HeimBulletproof fashionDeflects point-blank gunfire like the Popemobile. Trench coatsBusiness suitsSuede jacketsDenim casualsCotton shirtsWho would do such a thing?Miguel CaballeroOwner of showroom in Bogota, Colombia.Developed and patented a weave of nylon and polyester11lbs to 2.6lbs!Showman’s way of demonstrating"Who here hasn't been shot?" Miguel Caballero is walking around his company's showroom in Bogotá, Colombia, holding a .38-caliber revolver. "You!" he says, pointing to German Gonzalez, a 20-something salesman who's been on the job for just two weeks. "You're next." Gonzalez wiggles nervously into an $850 brown suede winter jacket and zips it up to the collar. A foot or so away, the smiling Caballero lowers the weapon and takes aim. "One!" Gonzalez takes a deep breath and stares up at the ceiling. "Two!..." A deafening blast sends Gonzalez lurching backward - and then screaming out in relief, clutching at the hole in the jacket where the bullet has come to a safe stop.Target MarketExecutives Political LeadersPresident Alvaro Uribe of Colombia President Hugo Chávez of Venezuela Undercover AgentsOther VIPSUS Future Market?DistributionStore in Bogota, ColumbiaOpen a high end botique in one of Mexico City’s most exclusive shopping districts in AugustNext to Armani, Cartier, Louis Vuitton, and TiffanySalesCostExample: Suede winter jacket - $850 Suits - Starting at $2,000Last year $7 millionExports (80%)Fashion ShowMiguel
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