Managing PeopleHow Do Generational Differences Play into Management?Generational CharacteristicsSlide 4Slide 5Slide 6Walgreens Co.Walgreens Co.Slide 9Recruitment StrategySlide 11Customers as employeesMarketing Tactics for Recruiting10 Keys for Team Leader to Manage10 Keys for Team Leaders to ManageSlide 16BibliographyThank YouHow Do Generational Differences Play into Management? Multigenerational Retail: Walgreens Co. Recruitment Strategy10 Keys for Team Leaders to Manage ByKunthida Jariyavithayakul Pichamon AdulavidhayaKosit WibullaksanakulThadchawadee WejrungsikulManaging PeopleHow Do GenerationalDifferences Play into Management?Generational CharacteristicsGenerations TraitsFactors Contributing to Job SatisfactionVeterans(1922-1945) prefer a consistent workplace. a traditional work ethic and loyalty to their employers. follow directions well. Security and clear expectations. formal communication style. keep personal and business lives separate. rules-oriented. money and feeling needed. want to contribute, lead, and exercise control.Generational CharacteristicsGenerations TraitsFactors Contributing to Job SatisfactionBaby Boomers(1946-1960) known to manipulate rules to meet goals. service-oriented. sensitive to feedback. optimistic, driven, more free spending, and care what others think. like time to discuss idea. financial rewards, peer recognition, and prestige. want the job to enhance their egos.Generational CharacteristicsGenerations TraitsFactors Contributing to Job SatisfactionGen-Xers(1960-1980) work well with others, but are just as happy working alone. informal, self-reliant, pragmatic, and technologically competent. a better balance between work and home. more casual communication style. more skeptical. time off; mentoring; skills training; bonuses; meeting goals. want to be recognized from the boss.Generational CharacteristicsGenerations TraitsFactors Contributing to Job SatisfactionGen Y-ers(1981-2000) interested and comfortable with new technology. less experienced at handling difficult people. require more supervision. Diversity is a big concern. resilient and tend to work longer hours to meet goals. time off; mentoring; meeting goals; and reading and learning. want to build their skills for the next job.Walgreens Co.Walgreens Co.Senior employeesWalgreens views they… -Bring tremendous work and life experience -Be mentors and coaches-Reliable -Customer-focused-LoyalWhat they look for… Convenient locations (near the community in which they live)To attract their interest, Walgreens involves…- American Association of Retired Persons’ (AARP) Featured Employer ProgramGeneration Y employeesWalgreens views they… - Add great insight to the company - Keep the company up to date - Eager to learn new skillsWhat they look for… Experience, Good-humored leadership, Feedback, Appreciation and Opportunity to learnTo attract their interest, Walgreens involves…- Students In Free Enterprise (SIFE)- Distributive Education Clubs of America (DECA)Walgreens Co.Recruitment StrategyRecruitment StrategyTraditional recruiting methodsRun newspaper adsEmployee agenciesSchools and colleges Customers as employeesHiring their customersREIThe Container StoreCustomers as employeesAdvantages: Hiring their customersConvenientCost-effectiveHigh quality candidatesEnthusiasticKnowledge about products and servicesRequiring less training Affinity for the corporate culture and valuesCaveat: Best for positions that don’t require specialized skills or experience.Marketing Tactics for RecruitingBag-stuffersInserting a recruitment brochure into customers’ bags with their purchasesThe company web site Employers with a retail presence on the Internet can use the company web site to encourage customers to applyAny corporate events10 Keys for Team Leader to Manage10 Keys for Team Leaders to ManagePurposeRolesCultureConversationFeedback10 Keys for Team Leaders to ManagePaceEntry and Re-EntryWeavingParticipationFlowBibliographyArnold, J. T. (2007). Customers As Employees. HRMagazine, 52(4). Retrieved May 3, 2007, from Business Source Premier database.Field, K. (2006). Multigenerational Retail. Chain Store Age, 82(1). Retrieved May 3, 2007, from Business Source Premier database. http://beginnersguide.com/management/managing-the-people-side-of-the-business/how-do-generational-differences-play-into-management.phphttp://www.groupjazz.com/pdf/ten.pdfhttp://www.youtube.com/watch?v=xIMhigiGB4gThank
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