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November 30th1. The advantages of early markdown include all of the following EXCEPT2. Which of the following is more typical of manufacturer advertising as opposed to retailer advertising?3. Which of the following is true about rebates?4. Which of the following is true about sales promotion?5. Which team won the 2006 national championship? (Just a reminder)November 30th1. The advantages of early markdown include all of the following EXCEPTa. Secure a less rapid or lower rate of inventory turnoverb. Speed the movement of merchandise c. Improve cash flow position by providing money for new merchandise and outstanding buysd. Provide space for merchandise2. Which of the following is more typical of manufacturer advertising as opposed to retailer advertising?a. Product imageb. Availabilityc. Priced. Cluttered ads3. Which of the following is true about rebates?a. Rebates are usually more expensive that a pure cash discountb. Approximately 99% of all rebates are redeemedc. Less than 50% of rebates under $50 are redeemedd. Rebates work better on men than they do on women4. Which of the following is true about sales promotion?a. They can only be targeted to the final consumerb. They are seen as more credible than publicityc. They are very good are brand buildingd. They are designed to increase short-term sales and product trial5. Which team won the 2006 national championship? (Just a reminder)a. The OSU


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OSU BA 495 - LECTURE NOTES

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