Pioneer PlaceSlide 2Slide 3HistoryLocationSlide 6SurroundingsSlide 8Slide 9DemographicsParking/AccessibilityServices OfferedThe ExpansionRetailersStrengthsWeaknessesOpportunitiesThreatsAny Questions?Pioneer PlaceJessica Blakney, Jane Dahl, Jenny Doltar, Laura Swalko, Jeff VerberPioneer Place•A downtown mixed-use project on 3 city blocks •two 4-level retail pavilions •60,000 sq.ft. Saks Fifth Avenue department store •16 story 284,000 office building.Pioneer Place•Cross Streets : SW Fifth Avenue & Morrison Street• Interstate Access : I-5, I-405, I-84 •Metro Center : Portland, OR •Type Of Center : Urban mixed-use center with office and retail •Anchor Tenants : Saks Fifth Avenue, Tiffany & Co. •Number of Retail Stores : 100 •Total Gross Leasable Area (GLA) : 369,000 •Number of Parking Spaces : 180 •Year Opened : 1990 •Expanded/Renovated : 2000History•1972: the Portland City Council adopted the Downtown Plan •1990: Pioneer Place opens to compete with suburban malls and rejuvenate downtown shopping•2000: Phase II remodel completed•2004: Purchased from Rouse Co by General Growth PropertiesLocation700 SW 5thAvePortland, OR 97204-2018Surroundings•In the heart of downtown •15 upscale hotels within walking distance•Businesses Within a 1 mile radius:–36% executive and professional–35% administration and support–12% service personnelSurroundingsSurroundingsPioneer Square: Then (1980s) NowDemographics•POPULATION– July 2004, estimated 533,492 people.•RACES IN PORTLAND–White Non-Hispanic (75.5%) , Hispanic (6.8%) , Black (6.6%) , American Indian (2.3%) Vietnamese (2.0%), Asian (2.7%), Filipino (0.5%) , Japanese (0.5%).•5 Quadrants–NW, SW, N Portland, NE, SE.•Pioneer Square located in Southwest quadrant.•INCOME–Median: $40,146–8.5% of families below poverty line.Parking/Accessibility•PARKING–SmartPark garages.–MAX•ACCESSIBILITY–Close to hotels–Close to office buildingsServices Offered ATM Family Restroom Local Attractions Visitor Info Lost and Found Mall Gift Cards Strollers Taxi Services TDD Services Ticketmaster Transportation Schedules Wheelchair ServiceThe Expansion150,000 square feet25 Retailers & Restaurants1,000 seat Sundance Theater4 Block DevelopmentEntertainment anchored projectRetailers•Home Furnishings•Department Store•Women’s Apparel & Accessories•Men’s Apparel & Accessories•Shoes•Jewelry•Sporting Goods & Apparel•Health & Beauty•Electronics & Entertainment•Books, Cards & Gifts•Children’s Apparel & Toys•Specialty Foods•Food Court & Restaurants•Other ServicesStrengths•Located in a CBD (central business district)• Art work in the open areas •Large food court which caters to outside businesses •Bridge to Moderate priced clothing, variety• One parking garage connected to mall, don’t have to go outside •Easily accessible by different modes of transportationWeaknesses•No signage on the highways •Maze-like •no parking lot/city parking may be hard to find or expensive•lack of retail stores targeted towards men• Bathrooms •no kiosks located in open areasOpportunities•Recent Expansion–Entire new building–Includes movie theatre–Several new stores and restaurants such as American Eagle, Eddie Bauer, Apple Store•Retail space available for leaseThreats•Nordstrom is located in the same downtown area and may take away customers•Surrounded by small independent shops, boutiques, and small cafes and eateries•Lloyd Center is also located in downtown area.•Nike TownAny
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